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AMC's 'Cinderella Man' Satisfaction Guarantee

Cinderella Man
AMC theater locations are now offering a money-back guarantee that if you don't like the movie "Cinderella Man" they'll refund your money.

June 29, 2005

In a rare marketing ploy, the No. 2 U.S. movie theater chain, AMC Entertainment, is offering a money-back guarantee for boxing picture "Cinderella Man," hoping to boost interest in the struggling film amid a record box-office slump.

The AMC promotion is perhaps the most eye-catching step taken by exhibitors in recent weeks to shake up sluggish movie admissions, which some industry observers have attributed in part to a string of films widely regarded as subpar.

You can read the full story from Reuters:
  Money-back guarantee offered for 'Cinderella Man'



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