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The familiar THX logo will appear on the showtimes for movies in certified theaters.
March 14th, 2006
SAN RAFAEL, Calif. and LAS VEGAS, March 14, 2006 - THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today announced at ShoWest that it has added 128 new screens to THX Certified Cinemas around the globe over the past year. The THX Certified Cinema program continues to experience growth in the emerging markets of Asia, South America and Europe, as well as the U.S. The list of new THX Certified Cinemas includes some of the world’s premier venues, such as Century Theatres’ Century Bella Terra in Huntington Beach, Calif. and the Kinepolis Nancy, France.
"As DVDs, games and other home entertainment media continue to impact box office sales around the globe, the importance of delivering a high quality movie-going experience has never been more critical,” said Jon Chun, director of marketing at THX Ltd. “The THX Certified Cinema program continues to set the bar for quality, providing cinema owners a means to drive customer loyalty and differentiate their facilities from the competition. We’re thrilled to add these newest cinemas to our program and look forward to introducing more and more movie audiences around the world to the THX Certified Cinema experience."
THX Certified Cinemas are designed for moviegoers who are passionate about films and demand a state-of-the-art cinematic presentation. In a THX Certified Cinema, the auditorium environment has been designed from the ground up to meet the rigid standards set by THX for presentation excellence. THX works closely with cinema owners and architects to ensure speaker placement and positioning, and that equipment and acoustic performance can accurately deliver movie sound and visuals exactly like they were produced in the post-production studio. This offers moviegoers a window into filmmakers’ minds, enabling audiences to experience their true artistic vision.
At ShoWest 2006, THX would like to congratulate those cinemas that have earned the distinction of being THX Certified in the past year:
ABOUT THX LTD.
THX Ltd. is dedicated to developing new ways to make the creation, delivery and presentation of digital content more efficient, more powerful and more enjoyable. Today, the world’s premier commercial cinemas, post-production studios, car audio systems and home entertainment products incorporate THX technologies and have achieved the coveted THX Certified status. For more information, visit www.thx.com.
THX is a trademark of THX Ltd., which may be registered in some jurisdictions. All rights reserved.
Source: THX Press Release
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