The Red Wing Cinema 8 in Red Wing, Minnesota has converted all eight of its auditoriums to Digital Cinema Projection systems from Sony, according to a press release issued by Sony Digital Cinema Solutions today.

The upgrade is the newest enhancement made by co-owners Chris and Amber Brown, who took over the theater in 2010 with the goal of redefining the viewing experience for their customers. Sprucing up the theater meant updating the technology and improving picture presentation, so the Browns selected Sony 4K projection for its image resolution attributes and operational benefits.

"In the long run there are so many positives," Chris Brown said. "The presentation quality is beautiful and improving the customer experience was our number one consideration. Plus, the possibilities with alternative content are really interesting and digital is an easier process for owners."

According to Brown, converting Red Wing Cinema 8 to Sony digital technology was a carefully researched decision, one made easier through Sony's flexible financing and lease programs.

"We looked at several other lease programs and, with advice from our finance advisors, we decided that Sony 4K was definitely the best fit," he said.

To see what's playing at the Red Wing Cinema 8, check out their Showtimes page!