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|Home: BigScreen Journal - Milford, CT: National Amusements, Inc. Unveils Connecticut Post 14: Cinema de Lux|
[Dedham, MA]--March 09, 2006-- National Amusements, Inc., owner and operator of Showcase Cinemas, will unveil its new Connecticut Post 14: Cinema de Lux to the public tomorrow on March 10th.
The Cinema de Lux concept takes movie going to a whole new level and is the high-end entertainment concept that National Amusements has successfully rolled out in select markets across the country. The Milford location is the first Cinema de Lux to open in Connecticut. In celebration of the opening, patrons can enjoy free select films which will be shown on four screens of the cinema, free Director’s Hall upgrades, and $1.00 soda and popcorn all of which are available on a first-come, first-serve basis from Friday, March 10, 2006 to Thursday, March 16, 2006.
Free films will include the following recent hits, please check your local listings for times: Crash (this year’s Oscar Winner for Best Feature Film), Shrek 2, Madagascar, Men In Black, Scary Movie 3, Austin Powers in Goldmember, Batman Begins and Spider Man.
“We are excited to offer our Connecticut patrons the unique Cinema de Lux entertainment experience,” said Shari E. Redstone, president, National Amusements, Inc. “Cinema de Lux is the best overall entertainment experience available to patrons. The combination of movies, the emphasis on customer service, and the added amenities make up an entertainment experience unlike any other.”
The experience begins with 3,100 seats and 14 state-of-the-art auditoriums, all stadium style with Dolby® Digital Surround EX sound. Two of these auditoriums will be known as “Director’s Halls” treating patrons to the ultimate in movie going with Ultra Leather rocking recliners, reserved seating for all performances, live pre-show intros, themed murals, escorted seating service and express concessions. In addition to the Director’s Halls, the atmosphere at Cinema de Lux will distinguish itself to patrons from the start. Upon entering, patrons will be greeted by the sounds of the baby grand piano on display in the lobby. Guests are free to relax in a lounge area outfitted with comfortable, home-style furniture and complimentary issues of current newspapers and magazines.
The lobby will also feature Guest Services, a concierge style service desk assisting patrons with needs such as calling a taxi or purchasing tickets to Director’s Halls. The theatre also houses two private function rooms available for rental for birthday parties and other events.
Tickets for all performances at Cinema de Lux can be purchased in advance at the theatre, by phone or online. Customers who purchase their tickets online can also take advantage of the print at-home ticketing option. Connecticut Post 14: Cinema de Lux will offer patrons a wide variety of concessions from classic movie fare such as popcorn and soda, to well-known brands such as Sbarro Pizza, NATHAN’s Famous and Pretzel Depot. The theatre will also offer Ben and Jerry’s ice cream and a coffee bar service area featuring Starbucks coffee and other specialty coffee beverages. Another experience that sets Cinema de Lux apart is Chatters Bar & Grill, a full-service restaurant featuring American fare in a relaxed, sophisticated setting. Menu items at Chatters include appetizers, sandwiches, burgers, pizza and a wide variety of other quick dining options. Chatters also features a full service bar with beer, wine and specialty drinks.
National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands.
Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. Viacom is one of the leading global entertainment content companies, with world-class brands that include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 100 networks around the world), BET, Paramount Pictures, Paramount Home Entertainment and Famous Music. CBS Corporation is a mass media company with operations in virtually every field of media and entertainment, with prominent brands including CBS, UPN, Showtime, CBS Television Stations, CBS Paramount Television, King World, CBS Radio, CBS Outdoor, Simon & Schuster, Paramount Parks, CBS Digital Media Group, CSTV Networks and CBS Consumer Products.
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