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Paramount Backs Blu-ray, Dreamworks Will Probably Follow

Posted on Thursday, February 21st, 2008 12:05 PM by Scott Jentsch

When Toshiba conceded defeat in the high definition format war on Tuesday, it didn't take long for longtime HD DVD stalwart Universal Pictures to announce their intention to produce discs on the Blu-ray format.

That left the remaining HD DVD exclusive studios of Paramount Pictures and Dreamworks to announce their plans and the war would finally be over. Oddly enough, it took until today for any word to come from them, and only in the form of a short statement to the Hollywood Reporter, as reported via Reuters:

"We are pleased that the industry is moving to a single high-definition format, as we believe it is in the best interest of the consumer," the statement read. "As we look to (begin) releasing our titles on Blu-ray, we will monitor consumer adoption and determine our release plans accordingly."

Talk about brief and completely lacking in information! While they don't mention what Dreamworks will do, one can assume that they will follow their parent's example.

It's unfortunate that we haven't heard more in the form of solid details from either Universal or Paramount, but hopefully, information like titles and release schedules will come soon. They had to know this was coming, and any intelligent company would have been preparing for it in order to hit the ground running. In Paramount's case, they were producing Blu-ray discs up until last summer, so they have the skillset for producing movies on the format.

Let's hope that all studios, including Universal, Paramount, and Dreamworks, will step up their efforts to increase the number of movies available on Blu-ray. As I've said before, just because Blu-ray managed to defeat HD DVD, that doesn't mean that the format will succeed. DVD is very widespread and most people are pretty happy with it, and Blu-ray has some obstacles to overcome if it is to achieve mainstream success in the marketplace.



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