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|Home: BigScreen Journal - Redbox Kiosks to Appear in Walgreens and WalMart Stores Nationwide|
DVD Rental kiosk service Redbox has announced that recent agreements with Walgreens (a drugstore chain) and WalMart will result in many more of its red kiosks across the country.
Each fully automated redbox kiosk holds more than 500 DVDs, representing 100-150 of the newest movie releases, with new titles available every Tuesday. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. The complete transaction takes less than 60 seconds. Customers can keep the DVD for as long as they’d like for $1 per night plus tax, and after 25 nights, rental charges cease and the DVD is the customer’s to keep.
According to a press release from Redbox today, there are currently 250 Walgreens locations with Redbox kiosks. That number will increase to 2,000 in 2008 and 2009.
Earlier this month, Redbox and WalMart reached an agreement where kiosks will be added to 2,700 WalMart locations by the end of 2009. According to an article in Video Business, there are currently 800 WalMarts with Redbox kiosks at this time.
According to the press release, Redbox kiosks currently are available at more than 6,800 locations nationwide, including grocery stores, McDonald's restaurants, and Walgreens and Wal-Mart locations in select markets. Redbox is 95% owned by McDonald's and Coinstar.
A quick search of Redbox locations in the Milwaukee, Wisconsin area resulted in just three; all in grocery stores on the West side. I found 10 locations near downtown Chicago, evenly split between Walgreens and the Jewel grocery store chain. A similar search in Los Angeles found 10 locations, all what appear to be grocery stores as well.
A look at their web site of new releases shows that they currently list recent releases, including 30 Days of Night, Beowulf, and American Gangster. The concept is interesting, and the price is certainly better than at your local Blockbuster store (if you keep the movie less than four days), but I would imagine the selection might be limited at each kiosk, especially for popular new releases.
For more information about Redbox, see their web site.
Source: Redbox Press Release
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