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|Home: BigScreen Journal - Highland Village, TX: AMC Highland Village 12 Opens on 12/14/2007|
The AMC Highland Village 12 in Highland Village, Texas opened on December 14, 2007.
The new theater features two auditoriums with screens more than three stories high and 50 feet wide, and every screen is equipped with Sony SXRD™ 4K digital cinema projectors, which offer four times the resolution of standard 2K digital cinema projectors. Each auditorium is also equipped with the ability to play uncompressed digital six-channel audio and Dolby Digital audio, depending on the content being presented.
The full press release from AMC appears below.
All guests will receive one free large popcorn for each ticket purchased during theatre opening
Dallas, Texas (Dec. 14, 2007) - AMC Entertainment Inc. (AMC), one of the world's largest and most innovative theatrical exhibition companies, announced today that AMC Highland Village 12, located at the Shops at Highland Village, will open to the public on December 14, bringing the gift of the best possible out-of-home entertainment experience to the Dallas area this holiday season.
The new state-of-the-art theatre will open with highly anticipated films such as 20th Century Fox's "Alvin and the Chipmunks" and Warner Bros.' "I Am Legend" and features two auditoriums with screens more than three stories high and 50 feet wide. To commemorate the opening, all guests who visit the theatre during the opening weekend will receive a free large popcorn with each ticket purchased.
The first all-digital AMC theatre in the area, AMC Highland Village12 will also show exciting alternative content. Guests will experience live entertainment on the big screen featuring top concert tours such as Garth Brooks, operas including performances from the Metropolitan Opera and other entertainment such as Drum Corps International events.
AMC is known for many of the innovations that moviegoers enjoy today, including the multiplex and megaplex concepts. The company, which was founded in 1920, has a deep commitment to guest satisfaction and believes that everyone is a VIP when visiting an AMC theatre.
Guests will "Experience the Difference(R)" at AMC Highland Village 12 as a two story glass façade will greet moviegoers as they enter through a tree-lined courtyard. Once inside, the theatre is adorned with AMC's signature design concepts, including sensational high-mural celebrity graphics, movie quotes inlaid in terrazzo flooring, entertaining directors' series photographs and a modern-day rendition of the red carpet. In addition, a high-capacity concession stand featuring items from Clip's PicksSM concession value menu and a custom gaming area in the lobby will enhance the entertainment experience.
AMC Highland Village 12 will feature AMC's signature quality, comfort, service, convenience and commitment to guest satisfaction, and will showcase modern amenities including:
Moviegoers visiting AMC Highland Village 12 can expect to enjoy industry-leading guest programs offered exclusively at AMC theatre locations including:
Located at the northwest terminus of the Shops at Highland Village, AMC Highland Village 12 is the entertainment anchor and part of the 370,000-square-foot mixed-use lifestyle center, located at the intersection of FM 2499 and FM 407 in Dallas, Texas. Additional information about the grand opening can be found at www.amctheatres.com/highland.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is one of the world's largest and most innovative theatrical exhibition companies. With a history of industry leadership dating back to 1920, the company today serves more than 230 million guests annually through interests in 358 theatres with 5,128 screens in six countries. www.amctheatres.com.
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