Remove ads with our VIP Service
Share This Page
Add Your Comments
- Milwaukee, WI: "The Princess Bride" Event Coming to the Riverside Theater [7/24]
- North Haven, CT: Cinemark North Haven and XD Now Open [7/24]
- Athens, GA: Carmike Ovation 12 Opens After Renovations [7/20]
- Washington, DC: West End Cinema Reopened by Landmark Theatres [7/15]
- Cary, NC: Frank Theatres - Parkside Town Commons Stadium 11 & Xtreme Now Open [7/14]
- Malco Theatres Kids Summer Film Fest 2015 [6/30]
- 2015 Summer Movie Series at Georgia Theatre Company Locations [6/30]
- Kids Summer Movies Playing at UltraStar Cinemas in 2015 [6/30]
- Carmike Cinemas Offers Summer Kids Series 2015 [6/30]
- Wehrenberg Theatres Family Summer Series - 10 Movies for $1 Each [6/30]
One of the obstacles to installing digital projection systems for smaller theaters is the cost of doing so. Many figures have been tossed around, anywhere from $50,000 to $100,000 per screen, depending on who you ask. Even at the lower number, an independent theater with 6 or 8 screens has difficulty justifying the investment of $300,000+ on equipment that does quite a bit to save movie studios money, but may not have a direct effect on ticket sales.
Larger movie chains, such as Regal and AMC are able to negotiate better terms for converting to digital cinema because of the high number of installations they represent. Independent theaters don't have this kind of buying power on their own, but a few years ago, a group called the Cinema Buying Group (CBG) was formed to try and combine the smaller theaters into a collective that would represent quantities that would attract better prices from vendors that serve movie theaters.
I remember that the CBG was trying to gather members at Showest a couple of years ago in order to gain some leverage with the digital projection system vendors. Those efforts finally came to fruition last fall when the CBG sent out a request for quote to those vendors, and the vendor selected was announced yesterday.
In a press release, Access Integrated Technologies, Inc. (AccessIT) announced that it has been selected by the CBG as the digital integrator for the CBG's 600+ members in the United States and Canada, which represent over 8,000 screens.
Hopefully, this deal will allow more independent theaters to make installations of digital projection systems a possibility. While it is possible for film presentations under ideal conditions to deliver better results than digital systems, the reality is that many theaters have difficulty delivering high quality presentations on a consistent basis. While digital projection doesn't overcome every issue, we have found it to improve the movie-going experience in typical theater situations.
Source: AccessIT Press Release
Add Your Comments
No comments found. Be the first and let us know what you think!
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2015, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.|
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.