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ZIP Codes are New and Improved!

Posted on Friday, May 16th, 2008 3:22 PM by Scott Jentsch

We've enhanced our ZIP Codes database to include all currently active ZIP codes in the United States, all 42,000+ of them. We're now on a schedule of completely refreshing this database every 3 months, which will assure that new ZIP codes are added quickly.

This enhancement also brings with it the advantage of having more accurate geographic references, which should improve the "Nearby Theaters" results in both The Marquee and Now Showing.

Now that we have this done, it also will provide us with the ability to add a feature where you can enter the city name instead of the ZIP code, and we'll get the ZIP code for you. Watch for that feature to be announced in the near future!



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