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Foxboro, MA: National Amusements Debuts New Upscale Cinema Concept at Patriot Place

Posted on Wednesday, August 6th, 2008 1:36 PM. Last Updated on Thursday, August 7th, 2008 1:12 PM by Scott Jentsch

The Showcase Cinema de Lux Patriot Place opens to the public on Friday, August 8, 2008. The full press release from National Amusements appears below.

Tickets can be purchased online for this theater.


Artist's rendering of the exterior of the new Showcase Cinema de Lux
Patriot Place, which opens to the public on Friday, August 8, 2008.

Press Release

National Amusements Debuts New Upscale Cinema Concept at Patriot Place

State-of-the-art Showcase Cinema de Lux to feature Lux Level in-theatre dining experience with VIP lounge; transforming the theatre into a community entertainment destination

August 05, 2008 04:42 PM Eastern Daylight Time

DEDHAM, Mass.--(BUSINESS WIRE)--National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia, today announced it will unveil its new Showcase Cinema de Lux Patriot Place theatre to the public on August 8, 2008 in Foxborough, Massachusetts.

This is the second new National Amusements theatre featuring the premium reserved-seating concept called Lux Level, which was launched as a pilot program at Showcase Cinemas Randolph, Massachusetts, in December 2007. This luxury dining experience allows guests to indulge themselves with luscious meals, snacks, and cocktails before and during the show. Showcase Cinema de Lux is National Amusements newest brand, providing guests an enhanced level of luxury and comfort.

Lux Level guests are pampered with a variety of special amenities including exclusive access to the Lux Level VIP lounge. The lounge provides a relaxing place to meet with friends before or after the movie, and guests can enjoy specialty cocktails and beverages from the fully stocked bar, or order from the full menu. Once in the auditorium, Lux Level patrons will sit in the soft-cushioned, custom-designed love-seats with moveable armrests and swivel dining trays which ensure a comfortable dining experience. The Lux Level seating areas offer wider row spacing for spacious seating; service at the push of a button; with wait staff utilizing special wireless ordering devices that send your order instantly to the kitchen devoted to Lux Level dining.

“We are proud to debut our new luxurious Showcase Cinema de Lux concept here in Massachusetts, home of our corporate headquarters.” said Shari Redstone, president of National Amusements. “Our focus on providing outstanding customer service, lush decor, great food, exciting alternative programming, and other high-end amenities is designed to transform the movie-going experience; and make our theatres a community entertainment destination for everyone to enjoy.”

In addition to the Lux Level, our guests can enjoy the lush atmosphere and special amenities at the Showcase Cinema de Lux. As they enter the theatre, patrons will be greeted by the sounds of the baby grand piano on display in the lobby. Guests are free to relax in a lounge area outfitted with comfortable furniture and the latest issues of newspapers and magazines.

“Shari Redstone is a brilliant visionary,” said Robert Kraft, chairman and CEO of The Kraft Group. “The Showcase Cinema de Lux concept will greatly enhance people’s movie-going experience and will change theater expectations in the future. I am proud to feature National Amusements cinemas here at Patriot Place. It will be a tremendous daily draw and one of the many entertainment options that will make Patriot Place a year round destination for visitors throughout the region.”

The state-of-the-art theatre also offers movie-goers approximately 3000 seats in 14 auditoriums (four offer Lux Level seating), all stadium style with Dolby® Digital Surround EX sound. Two of the fourteen screens will be equipped with both the latest in digital 2K projection systems and Real D 3D projection.

Another experience that sets Cinema de Lux apart is Studio 3 Restaurant and Bar, a full-service restaurant featuring American fare in a relaxed, sophisticated setting. Menu items at Studio 3 Restaurant and Bar include appetizers, sandwiches, burgers, pizza and a wide variety of other dining options. Studio 3 Restaurant and Bar also features a full service bar with beer, wine and our innovative signature specialty drinks. Patrons will be able to enjoy dinner and/or drinks before or after the movie, or just stop by to meet friends for lunch/dinner or an afternoon snack. Or on game day, drop-off your non-sports loving friends and family for a movie and shopping, while you enjoy the game, then meet for dinner at Studio 3.

Showcase Cinema de Lux Patriot Place will offer patrons a wide variety of concessions from classic movie fare such as popcorn and soft drinks to well-known brands such as Famous Famiglia Pizza, NATHAN’s Famous® and Pretzel Depot. The theatre will also offer Ben & Jerry’s ice cream and a coffee bar service area featuring Starbucks coffee and hand-crafted espresso-based beverages.

Beginning on the official opening day, August 8, 2008 the following newly released films will be shown: Pineapple Express, The Sisterhood of the Traveling Pants 2, The Mummy: Tomb of the Dragon Emperor, Swing Vote, The Dark Knight, and Mamma Mia; opening on August 13th is Tropic Thunder; and on August 15th, Star Wars: The Clone Wars and Fly Me to the Moon 3-D. Please visit www.nationalamusements.com for additional titles, show times and special programs.

The theatre will also feature several of National Amusements specially designed programs: Kidtoon Films, Popcorn Club, Silver Screen Classics, and Holiday Classics. Also,we will offer live and pre-recorded in theatre events presented in partnership with National Cinemedia’s FATHOM division whose programming includes live, high definition broadcast of the popular Metropolitan Opera Series. Beginning in the summer of 2009, our patrons will be able to enjoy the popular Bookworm Wednesdays series.

Tickets for all performances at Showcase Cinema de Lux Patriot Place can be purchased in advance at the theatre, by phone at telephone number 800-315-4000 or online at www.nationalamusements.com. Customers who purchase their tickets online can also take advantage of the print at-home ticketing option. Group sales, and special showings for educational organizations, can be coordinated by contacting Debbie Heller at 866-581-9138 x 301.

About The Kraft Group

The Kraft Group, headquartered in Foxborough, Mass., is the holding company for the Kraft family’s various businesses, with concentrated interests in five specific areas: the distribution of forest products, paper and packaging manufacturing, sports and entertainment, real estate development and private equity investing. Together, the Rand-Whitney Group and International Forest Products do business in more than 80 countries annually and form one of the largest privately-owned paper packaging and distribution companies in the world. The Kraft Group’s sports and entertainment division features Gillette Stadium, New England’s premier concert and entertainment venue and home to the National Football League’s three-time Super Bowl Champion New England Patriots and Major League Soccer’s New England Revolution. Their real estate development team oversaw the construction of Gillette Stadium and is now developing Patriot Place, a 1.3 million-square-foot super-regional lifestyle and entertainment destination located in Foxborough, Mass. For more information, please visit www.patriot-place.com and www.thekraftgroup.com.

About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

Source: National Amusements, Inc.



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