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|Home: BigScreen Journal - Monroe, MI: Frenchtown Square Theater Reopens Under Phoenix Theatres Ownership|
Just a few weeks after it was announced that the Regal Frenchtown Square 8 in Monroe, Michigan was closing, the theater has a new owner and a new lease on life.
Michigan-based Phoenix Theatres has re-opened the Frenchtown Square cinema as the Phoenix Theatres Frenchtown Square Mall.
"The Monroe-area community will likely not recognize the movie theatre they once knew at Frenchtown Square," said Phoenix Theatres co-owner Cory Jacobson. "Our goals have always been focused on bringing unique and quality movie-going experiences to our customers with advanced technologies and matchless service offerings, mixed in with the sometimes not so obvious details that national chains just cannot or will not instill into local movie theatres."
You can read the full press release below.
Michigan’s Neighborhood Theatre Chain Brings 8 Screens Back to Monroe Co.
SEPTEMBER 14, 2007 – Phoenix Theatres, an independently-owned movie theatre chain, announced today it has signed a lease to reopen the 8 movie screens at Monroe’s Frenchtown Square. The grand opening is slated for November 2 and when area residents return they will experience significant upgrades in all areas of the theatre that recently closed. The grand opening will bring a movie complex back to a community with very few choices in movie-going entertainment.
“The Monroe-area community will likely not recognize the movie theatre they once knew at Frenchtown Square,” said Phoenix Theatres co-owner Cory Jacobson. “Our goals have always been focused on bringing unique and quality movie-going experiences to our customers with advanced technologies and matchless service offerings, mixed in with the sometimes not so obvious details that national chains just cannot or will not instill into local movie theatres.”
State Representative Kate Ebli (D-Monroe) is excited for residents in the community that the Phoenix Theatres is about to celebrate its grand opening at Monroe's Frenchtown Square.
"In any community, a movie theater brings people together – and this was especially true of the theatres at Frenchtown Square," said State Representative Kate Ebli (D-Monroe). "Having a theater return to this spot marks a tremendous step in the right direction for Monroe. The more establishments that do business in Monroe, the more vibrant our local economy, making our community an even better place to live, work and play."
As a reflection of what southern Michigan and northern Ohio customers can expect, Phoenix Theatres were the first Southeast Michigan movie theatres to:
combine ticketing and concession purchases into one line
offer free refills on all drink sizes
create self-serve drink stations for added service speed and convenience
provide online tickets that the customer can print at either home or the office, and/or email them to friends
Phoenix Theatres at Frenchtown Square also will install all-new projection equipment and DOLBY® digital sound technology in all 8 theatres. Phoenix Theatres will be the only theatre in the community to offer digital sound in every auditorium. A completely renovated environment will drastically improve the ambiance of the theatre, plus all new equipment and greatly expanded menu choices in the concession area will provide customers a new experience going to the movies at Phoenix.
State Representative Kathy Angerer (D-Dundee) is not only pleased first-run movies will be a regular option for visitors to the Frenchtown District, but that the entire entertainment district will be revitalized with people looking to go out to dinner, shop and enjoy a night out.
"Re-opening the doors of this theater represents a vital investment in the residents of Monroe County," said State Representative Kathy Angerer (D-Dundee). "The new theater will help attract customers to the shops in Frenchtown Mall and help them to prosper. Every business that remains in Monroe means another job has been protected, and that's key to growing our community and providing a boost to our economy."
Frenchtown Square Mall is a regional shopping center conveniently located at 2121 North Monroe Street and is anchored by Sears, JCPenney, Elder-Beerman, Steve and Barry’s and Phoenix Theatres, with over 50 retail destinations.
“We are very excited about the addition of Phoenix Theatres to our tenant mix,” said Amy England, marketing director of the mall. “Most importantly, we are happy to deliver a movie theatre back to the people of Monroe. We encourage the community to support Phoenix Theatres and utilize the unique amenities they are bringing to our local theatre.”
Phoenix Theatres opened its first theatre in 2001 in Detroit, making it the only movie theatre at the time in the city of nearly one million people – a fact which drew national media attention to the theatre complex on Eight Mile Road near Van Dyke. In 2003, owners Cory Jacobson and Charlie Murray opened a second Phoenix Theatres, in Farmington Hills along Nine Mile Road. In both cases, Phoenix saved and refurbished theatres previously-operated by national chains, returning neighborhood theatres to their respective communities.
“By re-energizing the theatre in Monroe, Phoenix Theatres is expanding to an area that doesn’t have many screens within a 20 mile radius, and when we open there we’ll provide them the best entertainment experience possible,” said Charlie Murray, co-owner. “We first developed what other Michigan theatres have since begun adopting – like free refills on popcorn. But additionally, we have tried to go beyond and offer imaginative concession products that our own families love to eat and select only the best quality brands available.”For more information, visit www.phoenixmovies.net
Source: Phoenix Theatres
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