Remove ads with our VIP Service
- The Dark Knight: The IMAX Experience 
- The Dark Knight 
- Transformers 
- Transformers: The IMAX Experience 
- Transformers: Revenge of the Fallen 
Add Your Comments
- Oxon Hill, MD: AMC Reopens the Former Rivertowne 12 Cinemas [5/5]
- Carmel, IN: Flix Brewhouse - Carmel Opens [5/1]
- Sun Prairie, WI: Marcus Palace Cinema Opens, Eastgate Cinema Closes [4/30]
- Santa Fe, NM: Violet Crown Cinema - Santa Fe Opens May 1, 2015 [4/30]
- Lake Charles, LA: Closed UA Lake Charles 10 Will Reopen in Fall 2015 as Cinemark Movie Bistro [4/29]
- Glenview, IL: ArcLight Cinemas - Glenview Opening on April 30, 2015 [4/27]
- Culver City, CA: ArcLight Cinemas - Culver City Opening on April 30, 2015 [4/27]
- Ashburn, VA: Starplex Cinemas - Loudoun Luxury 11 Now Open [4/24]
- Lake Charles, LA: UA Lake Charles 10 Closing April 26, 2015 [4/24]
- Dallas, TX: Cinepolis to Open Luxury Movie Theater in Victory Park [4/21]
No doubt based on the success of filming certain sequences of this summer's hit The Dark Knight using IMAX cameras, director Michael Bay will be doing the same thing during the making of the Transformers sequel, Transformers: Revenge of the Fallen
In The Dark Knight, the 1.44:1 IMAX-sourced sequences filled the screen of IMAX theaters, while the rest of the 2.35:1 movie appeared letterboxed. The effect was subtle and done effectively, giving the large pan shots of Batman overlooking Gotham City an impressive sense of scale.
Just as with The Dark Knight, the standard 35mm portions of the film will be converted through IMAX's proprietary DMR special sauce to convert the image into something watchable on the large IMAX screens.
This announcement is a positive step forward for movies, even if you never watch a movie on an IMAX screen. That's because the film size of an IMAX negative is much larger than that of a 35mm negative (see example at the right). This provides for much better image quality, similar to that of classic 70mm films in the 1900's.
While the IMAX-sourced portions of the movie have the potential to look fantastic, the results of the DMR process are much less spectacular in my opinion. Perhaps someday, we'll see a blockbuster movie filmed entirely in the IMAX format so that it can be projected in all its glory in well-equipped theaters!
The full press release from IMAX Corporation appears below.
Michael Bay to shoot select scenes of Transformers: Revenge of the Fallen with IMAX(R) cameras
LOS ANGELES, Sept. 30 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ: IMAX; TSX: IMX), DreamWorks Pictures and Paramount Pictures today announced that director Michael Bay will shoot key sequences of Transformers: Revenge of the Fallen with IMAX(R) cameras. Bay will integrate the IMAX footage with state of the art CGI to create an unprecedented look and feel for the highly anticipated sequel to last year's box office hit, Transformers. As previously announced, Transformers: Revenge of the Fallen will be released to IMAX(R) theatres simultaneously with the movie's wide release on June 26, 2009.
The movie sequences shot in traditional 35mm will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) (Digital Re-mastering) technology. The IMAX DMR scenes will appear in the traditional "letterbox" shape, while scenes shot with IMAX's cameras will expand vertically to fill the entire IMAX screen.
"The extraordinary level of detail and intensity captured by the IMAX camera creates many exciting possibilities for us with this film," said Michael Bay, the film's director. "IMAX's all-encompassing format will take this story to a new level, and I am once again very excited to share The IMAX Experience with Transformers fans around the world."
"The addition of another amazing title from DreamWorks and Paramount, combined with more groundbreaking use of IMAX technology by Hollywood's top filmmakers, are examples of how far we have come as a company and a distribution platform over the past several years," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The growth of the IMAX theatre network, fueled by the economical benefits of the new IMAX digital system, is driving interest from virtually all of the top studios, which is resulting in more IMAX movies for audiences to enjoy."
"Michael Bay's innovative use of IMAX cameras will create a spectacular cinematic adventure for moviegoers next summer," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We're very excited to be integrated as a core part of the Transformers production, and with the skilled marketing and distribution teams at DreamWorks and Paramount, the timing is ideal given our expanding global audience and network footprint."
The IMAX release of this movie was previously mentioned in IMAX Corporation's second quarter results press release on August 7.
DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The film is directed by Michael Bay from a screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman. The producers are Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. Based on Hasbro's Transformers(TM) Action Figures. This film has not yet been rated.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2008, there were 302 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR-, IMAX- MPX-, and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
Source: IMAX Corporation
Add Your Comments
No comments found. Be the first and let us know what you think!
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2015, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.|
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.