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Renton, WA: Regal Cinema at The Landing Opens

Posted on Monday, October 20th, 2008 1:42 PM by Scott Jentsch

The Regal Cinemas The Landing Stadium 14 opened its doors on Friday in Renton, Washington.

The Renton Reporter has a story about the theater's opening and interviews local residents and the marketing manager for Regal Cinemas:

Even with few nearby businesses open, Regal Cinemas at The Landing draws crowds simply with its looks. Rising above The Landing, the Regal crown-topped spire is visible approaching the theater from Northeast Park Drive.

Encircled with neon stripes of red, blue and yellow, the building’s outside looks not like a theater but a space station.

Inside is more neon — piping around the ceiling, around words advertising concessions, games and movies. Murals color the walls. The tile floors are striped, and the carpet is a swirl of shapes. Flat screen monitors are everywhere — there’s 10 above the concession stand, showing Coke cups filling with soda, popcorn popping, pizza and hot dogs. There’s even a flat screen flashing trailers and advertisements above the bathrooms.

“It’s about entertainment,” [Regal marketing manager Robbie Arrington] says of the lobby’s decoration. “It doesn’t have to be dull. Entertainment should start when you get out of your car. All the neon, the movie paraphernalia, the posters, should get you excited.”

The theaters should get you excited, too. Regal Cinemas at The Landing has 14 of them, ranging from about 100 to 350 seats. The smaller theaters have smaller screens. But none of the screens are small.

Click the Read link below to read the full article.

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