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To finish what they started back in June, Marcus Theatres has announced that they will be opening the new "UltraScreen" auditorium at the Marcus Orland Park Cinemas in Orland Park, Illinois tomorrow, November 26, 2008.
The UltraScreen is a new 400-seat auditorium that features a 70-foot wide screen, stadium seating, and digital sound. Bruce J. Olson, president of Marcus Theatres, said:
"Audiences will see the latest Hollywood blockbusters in vivid color on a wall-to-wall sized screen with unbelievably cutting-edge, crystal clear, sharp images. The UltraScreen experience takes moviegoing to a totally new level of excitement and entertainment and is one of the most dynamic experiences in the industry today."
The press release (included below) does not mention if the new auditorium will be equipped with a Digital Cinema projection system, or if there will be VIP seating similar to what was done in their Majestic Cinema in Brookfield, Wisconsin. The lack of such mentions lead me to believe that they will not.
While we already have showtimes for the Orland Park Cinemas for tomorrow and forward, there are no mentions of which shows will be in the UltraScreen. Typically, Marcus will add that information to the notes that appear below the showtimes, so it may take a few update cycles for them to include that information.
Marcus Theatres(R) Orland Park, Ill. UltraScreen(R) to Open November 26
Will be Marcus Theatres' twelfth UltraScreen auditorium
MILWAUKEE, Nov 25, 2008 (BUSINESS WIRE) -- Marcus Theatres(R), a division of The Marcus Corporation (NYSE: MCS), today announced that its new 70-foot-wide UltraScreen(R) at the Orland Park Cinema, 16350 South LaGrange Road, will open November 26 in time for the holiday season. The Orland Park UltraScreen is a completely new 400-seat auditorium designed and built from the ground up as a state-of-the-art showcase for moviegoers in the Chicago suburb of Orland Park and the surrounding areas. This will be the company's twelfth UltraScreen.
"Imagine watching the romantic action adventure film Australia, or enjoying the remake of the classic sci-fi film The Day the Earth Stood Still on a dramatic, 70-foot-wide screen. Now Orland Park moviegoers will be able to experience their favorite holiday films in an entirely new way," said Bruce J. Olson, president of Marcus Theatres(R). "Audiences will see the latest Hollywood blockbusters in vivid color on a wall-to-wall sized screen with unbelievably cutting-edge, crystal clear, sharp images. The UltraScreen experience takes moviegoing to a totally new level of excitement and entertainment and is one of the most dynamic experiences in the industry today," said Olson.
"A remarkable state-of-the-art digital sound system will be an impressive feature of the new UltraScreen, providing the most incredibly lifelike and dynamic digital sound possible. The new sound system features Crown International's innovative Digital B-Chain(TM) and JBL Professional's Academy Award(R) winning ScreenArray(R) cinema system. Marcus Theatres has brought these systems together to create a cinema audio experience that is the first of its kind at any theatre in North America," added Olson.
"The Orland Park UltraScreen is our second UltraScreen in Illinois and we are excited to bring this engaging experience to our guests. Moviegoers throughout the southern Chicago area will now be able to experience incredible lifelike images on a huge screen and discover the magical moviegoing experience provided by our UltraScreen just in time for the holiday season," said Olson.
In addition to the new UltraScreen auditorium in Orland Park, Ill., other UltraScreens are located at the company's theatres in Brookfield, Sturtevant, Appleton and Madison, Wis.; Elgin, Ill.; Oakdale, Minn.; Columbus and Pickerington, Ohio; Fargo, N.D. and Waterloo, Iowa.
About Marcus Theatres
Marcus Theatres(R), a division of The Marcus Corporation (NYSE:MCS), is the seventh largest theatre circuit in the United States and with the addition of the new UltraScreen, currently owns or operates 679 screens at 56 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, please visit www.marcustheatres.com.
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company's lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states, with three additional properties under development. For more information, visit the company's web site at www.marcuscorp.com.
Certain matters discussed in this report are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States' responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this report and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Source: The Marcus Corporation
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