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Digital Cinema Projection Systems open up the ability for theaters to provide their customers with more than just movies free of scratches, dirt, jump, and weave. They also make it possible for theaters to deliver movies in 3D (if so equipped) and also to broadcast alternative programming, such as music concerts, sporting events, etc.
If you are an NBA basketball fan, imagine combining the NBA All Star game with 3D technology for a big-screen you-are-there-experience!
Digital Cinema company Cinedigm (formerly AccessIT) announced earlier this month that the NBA All-Star Saturday Night live 3D event will be shown in 160 screens (80 theaters) in 35 states on Saturday, February 14, 2009. Chains involved include Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinemas.
"Cinedigm is the only company that can deliver live 3D broadcast on a nationwide scale to cinemas and we are thrilled to be working with Turner Sports and the NBA on this event," said Bud Mayo, chairman and CEO of Cinedigm. "This groundbreaking, publicly available event is a demonstration of the benefits brought to audiences through true digital cinema experiences.”
Recently, a trial was done with broadcasting an NFL football game in 3D at a few theaters across the country. Reportedly, it was well-received, and if this event goes well, I'm sure we'll see these types of events expand to more locations and more events will be covered. The next event coming up is the BCS Championship Game in Live 3D on January 8, 2009.
For more information about this event, please visit the Cinedigm web site at the Read link below.
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