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After being the recipient of quite a bit of bad press, Monster Cable has finally dropped its trademark infringement lawsuit against Monster Mini Golf.
In a letter posted on Monster Mini Golf's web site, owner Christina Vitagliano posted the news that after discussing the issue directly with Monster Cable head and found Noel Lee (and after kicking the lawyers out of the room), an agreement was reached:
We all have the ability to make our own choices. Even though he stepped outside of this battle until recently, Mr. Lee chose to allow it to happen. I do want to state that Mr. Lee, did not legally HAVE to do anything at this point. He did not have to step up to the plate, he could have gone on fighting this but it was his choice to step in. He, not his attorneys, chose to make these new decisions and well, to put it simply, that's big!
Monster Mini Golf is now able to register their trademark without opposition or litigation from Monster Cable, and Lee offered to pay Monster Mini Golf's legal fees.
Click the Read link below to view the full text of Vitagliano's update and Noel Lee's letter to Monster Mini Golf.
I'm glad to see that Noel Lee came to his senses, but I would imagine this was more about putting the bad press behind him than doing what's right. I hope that Monster Cable has learned a lesson through this ordeal, and maybe, just maybe, the power of public opinion has forced the company to re-evaluate its lawyers-first, ask-questions-never approach to everything containing the word "Monster."
Will this change my opinion of Monster Cable, and will it cause me to consider buying their products again? Maybe. We'll see how they do a couple of months down the road when the next issue comes up and they think no one is watching. This whole issue has also brought to light that there are many companies out there producing quality products in the same segments as Monster Cable, and Monster will have to work a little harder to be a choice worth consideration.
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