Remove ads with our VIP Service
Add Your Comments
- Video Interview with Joe Kane on the Future of TV, Ultra HD, and more [2/5]
- DTS Reveals DTS:X Immersive Sound Technology [1/8]
- High-Def Digest Goes Hands-On with a Pioneer Dolby Atmos Sound System [9/30]
- Integra Delivers Firmware Update to Enable Dolby Atmos [9/30]
- Onkyo Delivers Firmware Update to Enable Dolby Atmos [9/30]
- Denon Announces New X-Series Network A/V Receivers, Dolby Atmos Support [7/24]
- Dolby Publishes More Information About Home Version of Dolby Atmos [6/28]
- Yamaha Elevates Premium AVENTAGE AV Receivers with Next Gen Features Including Dolby Atmos® [6/25]
- Onkyo Announces High-End and Mid-Range A/V Components with Dolby Atmos Sound [6/23]
- Integra High-End and Mid-Range A/V Components to support Dolby Atmos [6/23]
Studios have resisted Jobs' initial insistence that feature films be priced at the easy-to-remember $9.99. After all, library titles are typically sold to Wal-Mart and Best Buy significantly cheaper than new releases. Studios now are trying to convince Apple to sell similar content at multiple price points, something the company has never done. Also complicating the deals: The studios are working out terms with a host of other distributors, including Amazon, Movielink and BitTorrent, in part to make sure that one company does not dominate. It seems that none of the studios wants to be first in making a deal with Apple.If movies sold online are going to offer less value than those sold on DVD, they should cost less than they do on DVD. So, for new releases, I think that $9.99 for a downloadable version of Syriana would be the right price point, as long as they increase the resolution to something greater than the current iPod resolution of 320x240 (standard DVD resolution is 720x480, 4.5x greater). At 320x240, I wouldn't buy it no matter what the price, and I probably wouldn't even watch it if it were free. Would I pay $9.99 for Doc Hollywood, or some other catalog title that has been out for years? No. And I think that's where the studios have it right. There's no sense in offering catalog titles if every title is going to have the same price and that price is higher than is reasonable for the title in question. Going to a $1.99 price point seems about right, which is what they price TV shows and music videos at now. Now, let's take it a step further and look at the fact that Apple's Quicktime site does offer movie trailers in HD (we link to them extensively in our Trailers & Videos pages). Curiously, iTunes Music Store does not offer HD versions of the movie trailers via its interface, even when such versions exist. This is most likely due to the fact that iTunes is all about the iPod, and the iPod's video is, ahem, so not HD. If you take a sip of the kool-aid served by some pundits, you'll see the possibilities if Apple were to broaden iTunes' focus from just the iPod to the Mac Mini, and you have a platform that could deliver high-definition movies via the Internet to a playback device that rivals the price of HD-DVD players. Now, sell the HD versions of the movies for $19.99 (gotta love that "*.99" marketing approach) and you've got a system that does for movies what iPod did for music. If Apple offered this, I'd probably buy my first Mac! For the complete article from Variety, click the Read link.
Add Your Comments
No comments found. Be the first and let us know what you think!
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2015, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.|
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.