|Register Now | Log in|
|Home: BigScreen Journal - West Plano, TX: Cinemark Launches New XD3 "Big Screen" Offering|
When it comes to movies, the adage is that "bigger is better" and in recent years, several movie chains have applied that to the size of their screens. Far from the closet-sized movie theater featured in Bachelor Party, Cinemark's new XD3 has debuted at the Cinemark West Plano in West Plano, Texas, which provides customers with a 70-foot wide screen, more than 500 plush seats, a custom JBL sound system boasting 30 speakers, and a completely redesigned viewing environment.
"The XD3 format offers Cinemark's customers an extreme digital experience," comments Alan Stock, Cinemark's Chief Executive Officer. "We have created an environment that engages all of your senses and pulls you into the movie. Another benefit worth mentioning is that Cinemark will be able to exhibit all movies in this auditorium, including Real D-3D pictures."
Their press release goes on to say that Cinemark is evaluating additional markets for this new offering, so unless you're in the West Plano area, you'll have to wait a little longer for super-sized movies at Cinemark theaters.
Don't worry, though, as other chains also have big screens that they are happy to brag about. Marcus Theatres has UltraScreen installations at several of their locations, and other chains have large screens, but perhaps not as catchy brand names attached to them.
When theaters make note of these types of shows, they are displayed in our showtimes listings. Just look for terms like "Ultrascreen" and "Giant Screen" in the notes that appear beneath the showtimes!
Source: Cinemark Press Release
No comments found. Be the first and let us know what you think!
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Our registered members enjoy more features, including:
Basic accounts are free -- sign up today!
Log in to retrieve your saved settings.
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2013, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.