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When it comes to movies, the adage is that "bigger is better" and in recent years, several movie chains have applied that to the size of their screens. Far from the closet-sized movie theater featured in Bachelor Party, Cinemark's new XD3 has debuted at the Cinemark West Plano in West Plano, Texas, which provides customers with a 70-foot wide screen, more than 500 plush seats, a custom JBL sound system boasting 30 speakers, and a completely redesigned viewing environment.
"The XD3 format offers Cinemark's customers an extreme digital experience," comments Alan Stock, Cinemark's Chief Executive Officer. "We have created an environment that engages all of your senses and pulls you into the movie. Another benefit worth mentioning is that Cinemark will be able to exhibit all movies in this auditorium, including Real D-3D pictures."
Their press release goes on to say that Cinemark is evaluating additional markets for this new offering, so unless you're in the West Plano area, you'll have to wait a little longer for super-sized movies at Cinemark theaters.
Don't worry, though, as other chains also have big screens that they are happy to brag about. Marcus Theatres has UltraScreen installations at several of their locations, and other chains have large screens, but perhaps not as catchy brand names attached to them.
When theaters make note of these types of shows, they are displayed in our showtimes listings. Just look for terms like "Ultrascreen" and "Giant Screen" in the notes that appear beneath the showtimes!
Source: Cinemark Press Release
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