Remove ads with our VIP Service
Add Your Comments
- Video Interview with Joe Kane on the Future of TV, Ultra HD, and more [2/5]
- DTS Reveals DTS:X Immersive Sound Technology [1/8]
- High-Def Digest Goes Hands-On with a Pioneer Dolby Atmos Sound System [9/30]
- Integra Delivers Firmware Update to Enable Dolby Atmos [9/30]
- Onkyo Delivers Firmware Update to Enable Dolby Atmos [9/30]
- Denon Announces New X-Series Network A/V Receivers, Dolby Atmos Support [7/24]
- Dolby Publishes More Information About Home Version of Dolby Atmos [6/28]
- Yamaha Elevates Premium AVENTAGE AV Receivers with Next Gen Features Including Dolby Atmos® [6/25]
- Onkyo Announces High-End and Mid-Range A/V Components with Dolby Atmos Sound [6/23]
- Integra High-End and Mid-Range A/V Components to support Dolby Atmos [6/23]
If you're new to high definition home video, you may not know that as recently as January 2008, there were two formats competing for the attention of consumers: HD DVD and Blu-ray.
The format war started three years ago with the release of HD DVD, followed by Blu-ray two months later. The battles that ensued between the two formats featured quite a bit of posturing by hardware manufacturers and movie studios, and it caused a lot of angst and consternation among consumers that cared about such things. HD DVD got an early lead due to lower prices for both hardware and software, and due to general disorganization on the part of the Blu-ray camp.
Warner Bros. was one of the leaders in providing their movies on HD DVD first, and then Blu-ray. Other studios chose sides or, like Warner Bros., offered their titles on both formats.
Fast forward to January 2008, and Warner Bros. rocked the high definition home theater world when they blindsided everyone by announcing that they would drop the HD DVD format completely by May 2008. That announcement tipped the scales and led to the end of the HD DVD format less than two months later.
During that turbulent period when the industry and enthusiasts were scrambling to figure out what was going to happen, I wrote a series of Journal articles on the issue. As it became obvious in late January 2008 that the HD DVD format was really done, I suggested that the hardware manufacturers and movie studios could take some steps to win over movie enthusiasts.
One of those suggestions was to offer trade-ins of HD DVD movies for their Blu-ray counterparts:
Warner Bros. should offer to trade HD DVDs for Blu-rays
From the perspective of the movie studios, I definitely feel like Warner Bros. betrayed consumers. They were quoted as denying any change in plans as recently as mid-December. Not too many people are going to believe that they didn't know what was up by then. Maybe that's just business as usual in the board room, but they have a large contingent of people unhappy with them that they are hoping will buy their movies from them.
Warner Bros. could gain an incredible amount of goodwill by exchanging discs for consumers. They could even partner with a big box retailer to perform the exchanges for them, as the retailer would gain from getting people in the door and they would have the chance to market to those people and perhaps persuade them to buy more Blu-ray hardware and software while they were there.
Customers get immediate gratification without dealing with the delays and hassle of mailing discs, Warner Bros. doesn't have to deal with fulfillment (not a strong suit of the WB store at this point in time), and retailers get customers walking in the door. I don't see how the cost of such a program wouldn't be outweighed by the direct and indirect benefits.
Here we are, 15 months later, and the studio is doing just that!
|Turn this...||... into this!|
Last week, Warner Home Video announced that their Red2Blu program will allow owners of Warner Bros. movies to send in the cover art from the HD DVD (not the disc) and pay an upgrade fee and a shipping and handling fee, and they will receive the Blu-ray equivalent in about 4-5 weeks.
The upgrade fee is $4.95 for most titles, but does go up to $9.95, $14.95, and $19.95 for certain box sets, like the Harry Potter 1-5 Limited Edition Giftset. The shipping and handling fee is $6.95 for any number of discs up to the 25-disc limit for this offer.
The titles that qualify for this promotion will probably change as time goes on, and Warner Home Video is reserving the right to end the promotion at any time. They do say that it will end on December 31, 2009 if not earlier. That means that if you have any Warner Home Video releases on HD DVD and you are interesting in taking advantage of this promotion, don't wait!
Add Your Comments
No comments found. Be the first and let us know what you think!
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2015, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.|
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.