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Denver, CO: Regal Continental Stadium 10 Giant Screen Remodeling Completed

Posted on Monday, October 27th, 2008. Last Updated on Tuesday, May 19th, 2009 12:59 PM by Scott Jentsch

Regal Cinemas announced that the remodeling of the Giant Screen at the Regal Cinemas Continental 10 to add stadium seating has been completed. The new screen will open for business on November 7, 2008.

"Regal has been very pleased with the successful expansion and remodel of the Continental Stadium 10 that was completed this summer. We are very excited now to re-open our Giant Screen auditorium with the latest theatre amenities including stadium seating," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "This celebrated theatre will continue to be an audience favorite for many years to come."

The theater added four screens to the previous six back in May 2008. The Giant Screen was originally the theater's only screen, and four screens were added in 1996.

Press Release

Regal Entertainment Group Completes Remodeling and Stadium Seating of Denver's Giant Screen Theatre

Knoxville, Tennessee - October 27, 2008 - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced Regal's Continental Stadium 10 has completed the addition of stadium seating in Denver's well-known Giant Screen auditorium. To celebrate the cinema's completion of remodeling efforts, Regal Continental will host special events and promotional activities beginning Wednesday, November 5.

"Regal has been very pleased with the successful expansion and remodel of the Continental Stadium 10 that was completed this summer. We are very excited now to re-open our Giant Screen auditorium with the latest theatre amenities including stadium seating," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "This celebrated theatre will continue to be an audience favorite for many years to come."

The Giant Screen auditorium was originally built in 1960. It remained the theatre's single screen until the summer of 1996 when five auditoriums were added. In 2008 Regal Entertainment Group added four new stadium-seating auditoriums to bring the screen count to a total of 10.

With the stadium-seating transformation in the original Giant Screen auditorium, Regal Continental now boasts stadium seating and new high-back recliners in all 10 auditoriums. Through the use of stadium seating each row is elevated for an unobstructed view. Moviegoers also enjoy the addition of the high-back reclining chairs with cupholder armrests which move out of the way to form seats for two.

Regal Continental Stadium 10 & Giant Screen is located in Denver off I-25 at the Hampden Avenue exit. Everyone is invited to celebrate the Giant Screen Grand Re-opening with these exciting promotional activities:

PREVIEW EVENTS: Presented in Continental's Giant Screen auditorium

Proceeds benefit Variety- The Children's Charity of Colorado

GIANT SCREEN GRAND RE-OPENING: Friday, November 7

Giant Screen first-run feature: Madagascar: Escape 2 Africa

Free Popcorn 11/7 - 11/9: Enjoy a small popcorn with any drink purchase.

Free Movie T-Shirts 11/7 - 11/9: Receive a James Bond: Quantum of Solace T-shirt with the first 100 tickets sold each day at the box office.

Free Lobby Activities 11/7 - 11/9: Fun games and prizes awarded to kids Friday 4-8PM; Saturday 4-8PM; and Sunday 12noon - 4PM.

Details are available at: www.REGmovies.com/grand-openings.

Regal Continental Stadium 10 & Giant Screen offers the Regal Crown Club to reward frequent guests. More than 12-million moviegoers have joined the Regal Crown Club to make it the most popular loyalty program in the industry. Through the Regal Crown Club moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies.Membership is free and is available either at the theatre or online.

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,754 screens in 549 theatres in 39 states and the District of Columbia as of October 23, 2008, with over 242 million annual attendees for the fiscal year ended December 27, 2007. Our geographically diverse circuit includes theatres in all of the top 33 and 44 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average of 12.1 screens per location, which is well above the North American motion picture exhibition industry 2007 average of 6.9 screens per location. We develop, acquire and operate multi-screen theatres primarily in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets throughout the U.S.Additional information is available on the Company's Web site at www.REGmovies.com.



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