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Transformers Fans Can Customize Their 2010 Camaro with Appearance Package

Posted on Thursday, July 23rd, 2009 1:46 PM by Scott Jentsch

General Motors announced yesterday at Comic-Con the availability of the 2010 Chevy Camaro Transformers Special Edition.

Chevy Camaro Transformers Special Edition

The $995 appearance package can be ordered for LT (V6) and SS-trim Camaros in Rally Yellow with or without the optional RS package. Sorry, auto-transforming into a robot is not an available feature.

The GM press release (included below) details the following features of the 2010 Chevrolet Camaro TRANSFORMERS Special Edition package:

  • AUTOBOT® shield on the driver and passenger side panels
  • AUTOBOT® shield on each of the four wheel's center cap
  • AUTOBOT® shield embroidered on interior center console
  • "TRANSFORMERS" logo on driver and passenger doors' sill plates
  • "TRANSFORMERS" logo embedded into the hood rally stripes
  • High-gloss black center rally stripe package

As a musclecar fan, I like the looks of the new Camaro, and the yellow and black striped color scheme suits the car very well. I wasn't a fan of the first Transformers movie, so I haven't seen the second one, but the cars were the coolest part of the movie. I have a hard time imagining that even fans of the movie would really want to see Transformers branding every time they look at their car for the entire time they own it.

Is the movie series really going to be relevant 5-10 years from now? How is a bunch of movie branding going to affect the resale, much less your own satisfaction once your enjoyment of the movie series has passed with time?

For more details, click on the Read link below to view an article on Autoblog.com.

The full press release from General Motors appears below.

Press Release

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

DETROIT - Fans of the new Camaro and the blockbuster TRANSFORMERS movies can now combine their love of the car and the films with the Chevrolet Camaro TRANSFORMERS Special Edition announced today at Comic-Con in San Diego.

"When the first TRANSFORMERS movie was setting box office records, we had countless customers asking to purchase the 'BUMBLEBEE' Camaro," said Karen Rafferty, product marketing director, Chevrolet. "Now, they can buy one with the new Camaro TRANSFORMERS Special Edition. Streets all over North America will be buzzing in no time."

Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with TRANSFORMERS design cues add to the car's status as a 21st century sports car.

"Hasbro is thrilled to team up with Chevrolet and excited to see the Camaro TRANSFORMERS Special Edition come to market for our fans to enjoy," said Samantha Lomow, Global Brand Leader for TRANSFORMERS at Hasbro. "The yellow Camaro with the black stripes has become so iconic and closely associated with the BUMBLEBEE character that this edition was a natural fit for both companies."

While the aggressive styling of the Camaro is unmistakable, true TRANSFORMERS fans will notice some of the unique, but subtle features of the Camaro TRANSFORMERS Special Edition.

The 2010 Chevrolet Camaro TRANSFORMERS Special Edition includes the following:

  • AUTOBOT® shield on the driver and passenger side panels
  • AUTOBOT® shield on each of the four wheel's center cap
  • AUTOBOT® shield embroidered on interior center console
  • "TRANSFORMERS" logo on driver and passenger doors' sill plates
  • "TRANSFORMERS" logo embedded into the hood rally stripes
  • High-gloss black center rally stripe package
  • Manufacturer's suggested retail price of package: $995

Dealers are now taking orders for this car. Customers can order the TRANSFORMERS Special Edition as either a Rally Yellow LT or SS model. The optional RS appearance package can also be added.

The V6-powered Camaro uses a 3.6L engine with variable valve timing to optimize performance and fuel economy. It is SAE-certified at 304 horsepower (227 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.

The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models receive the LS3 engine, SAE-certified at 426 horsepower (318 kW) and 420 lb.-ft. of torque (569 Nm). It is paired with a TR6060 six-speed transmission.

A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3, but also includes GM's fuel-saving Active Fuel Management feature. It is SAE-certified at 400 horsepower (298 kW) and 410 lb.-ft. of torque (556 Nm). It is matched with a Hydra-Matic 6L80 six-speed transmission that helps delivers an EPA-estimated 25 mpg on the highway.

About Chevrolet

Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will offer the Chevy Volt, an extended range electric vehicle that will travel up to 40 miles without using any gas at all. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found at www.chevrolet.com.

About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.



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