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|Home: BigScreen Journal - Los Angeles, CA: Regal's L.A. LIVE Open to the Public and Ready for Movie Premieres|
An article in the Los Angeles Times talks about the new theater and how it has been designed especially to attract movie premieres by catering to the needs of VIP's with private entrances and a large 800-seat theater with space outside for red carpet arrivals:
AEG and Regal also are counting on the glam factor to help spur ticket sales.
The most distinctive feature is an 806-seat theater known as Regal Premiere House that AEG hopes will capture the lucrative business of movie premieres, which traditionally have been held at such theaters as the ArcLight and Grauman's Chinese Theatre in Hollywood.
Like the 13 other screens, the premiere theater includes the latest digital projection and sound systems and high-back reclining seats. It has its own private entrance and lobby in addition to a grand spiral staircase leading to the theater's balcony level.
An adjoining hotel ballroom with built-in kitchens will be used to host premiere parties, and a street can be closed for red-carpet events.
"We want to make sure that big premieres take place in L.A. and not New York or elsewhere in the world," Leiweke said.
Click the Read link below to view the entire article and some photos of the new theater.
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