North Las Vegas, NV: Galaxy Cannery to Install More D-BOX Seats - BigScreen Journal: The BigScreen Cinema Guide

The Galaxy Cannery in North Las Vegas, Nevada has installed 11 more D-BOX motion-enhanced seats, according to a press release from D-BOX Technologies last week. The theater installed 22 seats back in June 2009, making it the first movie theater in Nevada to have the technology.

"We are thrilled about our association with D-BOX Technologies and look forward to being able to accommodate more moviegoers seeking the D-BOX experience," said Rafe Cohen, President & COO of Galaxy Theatres. "D-BOX truly adds a new dimension to movies and has certainly been a draw for moviegoers who return to our theatre solely for the D-BOX experience thus driving additional revenues to our theatre."

D-BOX technology uses embedded codes in certain movies to move equipped seats in sync with the movie, providing a sensation of motion coordinating with the on-screen action.

Only eight movie theaters in North America currently have this technology installed:

Mann Chinese 6 in Hollywood, California
Ultrastar Cinemas Surprise Pointe 14 in Surprise, Arizona
Theatres at Mall of America in Bloomington, Minnesota
Galaxy Highland in Austin, Texas
Galaxy Cannery in Las Vegas, Nevada
Ultrastar Apple Valley in Apple Valley, California
Cineplex Odeon Queensway in Toronto, Ontario
Cinema Beloeil in Beloeil, Quebec

The Final Destination 3D was the first 3D movie released with D-BOX's Motion Code™ technology in August 2009, and currently, the animated Astro Boy is playing in D-BOX equipped theaters. The next movie to have it will be the disaster movie 2012 on November 13th.

Source: D-BOX Technologies Press Release

Have you experienced the D-BOX seats yourself?

Let us know what you thought of the experience and whether it was worth the upcharge imposed by the theater. Leave your comments below and let others know what you think!

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Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.

Nov 3, 2009 - Ron Higgins

I saw Final Destination 3D in one of the D-Box seats at the Mann Chinese 6 in Hollywood. There was a big upcharge for the tickets (6 or 7 bucks extra)! I didn't feel that the moving seats added anything to the picture and most likely wouldn't pay to use them again. The seats did have multiple levels of motion, including a setting that turned the motion off. It's a novelty that wears off minutes into the film. I wish them luck, but I don't see this technology becoming widespread. As an experiment it was interesting to try once.

Nov 3, 2009 - Scott Jentsch

At the Theatres at Mall of America in Minneapolis, the D-BOX upcharge is $7.00. The effect would really need to add to a movie to justify almost doubling the ticket price!

As a customer in one of the non-moving seats, I think it would be distracting to see the seats in front of me doing a jig throughout the movie. How noticeably do the seats move? Or is it subtle movement that only the person sitting in the seat can notice?

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