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|Home: BigScreen Journal - AMC Theatres Offers Moviegoers New Morning Showtime Options at Great Value Through A.M.Cinema Program|
Movie Tickets at Best Price of the Day Before Noon Fridays, Saturdays, Sundays and Holidays
Kansas City, Mo. (July 13, 2006) – AMC Theatres today announced the launch of A.M.Cinema, a new program providing early-morning guests the opportunity to see first-run movies at the best ticket price of the day. Beginning Friday, July 14, 2006, the program invites moviegoers to visit their local AMC theatre before noon Fridays, Saturdays, Sundays and holidays* to enjoy ticket prices of $4, $5 or $6 depending on the theatre and market. A.M.Cinema is available at more than 300 AMC theatres in the U.S. including AMC Loews theatres, AMC Star theatres, AMC Magic Johnson theatres and AMC Cineplex Odeon theatres. The program will also be offered at AMC's seven Canadian locations beginning Friday, July 21, 2006.
"A.M.Cinema creates a great value program for our guests during the morning hours," said Phil Singleton, president and chief operating officer of AMC Theatres. "At AMC we are passionate about our guests and the entertainment experience our theatres provide. We are always looking for ways to make the experience of going to a movie at an AMC theatre more accessible to more people."
AMC originally launched A.M.Cinema as a test program on March 17, 2006 in four select markets: Charlotte (N.C.); Columbus (Ohio); Denver; and Kansas City. The test program produced favorable results and positive guest feedback, prompting A.M.Cinema to be rolled out circuit-wide.
A.M.Cinema is yet another example of AMC's long-standing tradition as an exhibition innovator. An industry leader since 1920, AMC is known for its commitment to guest satisfaction and is credited with many of the industry's major innovations, including the multiplex and megaplex.
*Check local listings during holiday periods for A.M.Cinema showtimes.
AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. With a history of industry leadership and innovation dating back to the early 1900s, the company today serves more than 250 million guests annually through interests in 413 theatres and 5,603 screens in 11 countries including the United States. The company is headquartered in Kansas City, Missouri.
Source: AMC Press Release
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