As part of the purchase by Rave Motion Pictures of 28 theaters owned by National Amusements, the Showcase Cinemas 53 in Davenport, Iowa will re-open as the Rave Motion Pictures Davenport 53 on Friday, March 26, 2010.

Rave Cinemas, LLC. out of Dallas, Texas announced in December 2009 that it would be acquiring up to 40 movie theaters, including 35 from National Amusements.

The Quad-City Times reports that the first branding changes will be seen inside the theater, with uniforms and soda cups getting the Rave Motion Pictures name. The soda will also be changed from Pepsi to Coca-Cola products. The marquee along 53rd Street will be changed within about six weeks:

The changes are the most noticeable yet in a 200-day process that began with the purchase in December. There may be some changes to the building itself that will be noticeable to movie-goers, Devine said.

Behind the scenes, changes will be made to allow more digital and 3-D transmissions and to move away from 35mm projectors.

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The newly branded theater will also be selling tickets online through our ticketing partner, movietickets.com, so you will be able to buy your tickets in advance and avoid the box office lines!