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Redding, CA: Cinemark Movies 10 Getting 4 More Screens, Including XD Auditorium

Posted on Tuesday, April 13th, 2010 10:36 AM by Scott Jentsch

The Cinemark Movies 10 - Redding in Redding, California will likely need a name change to "Movies 14" in the next few months, if their plans for an expansion that includes four new screens continue on schedule.

The Redding Record Searchlight published a story by David Benda yesterday that talked about the expansion under way at the theater:

Cinemark USA’s makeover of its Movies 10 complex on Old Alturas Road will expand the theater to nearly 50,000 square feet, adding four screens with 666 seats and converting the existing 10 screens to stadium seating.

The Dallas-based theater company in March pulled a $4 million permit for the project, which is expected to be complete by mid-August.

Cinemark already has converted five of the 10 existing theaters to stadium seating, project manager Chuck Pringle of Warfield Construction said Monday. Movies 10 remains open during construction.

The remodel of the existing 10 theaters should be nearly complete in early May, Pringle said.

“We should have the remodel about 80 percent complete for ‘Iron Man (2)’, which is May 7,” Pringle said by phone from his Sacramento office. “We will probably still have some work to do on the concession area. But our goal is to have the concessions done because ‘Iron Man’ is expected to be a big draw.”

Click the Read link below to view the full article.

Part of the expansion is one of Cinemark's big-screen XD auditoriums, which they have been building across the country (the most recent California openings were in late March in Orange and San Jose). The XD concept offers customers a large wall-to-wall and ceiling-to-floor screen, plush seats, and a JBL sound system. Digital Cinema Projection is typically handled by a Barco projector, which is capable of showing 2D and 3D movies. 15 locations in the United States already have XD audtioriums, and another 25 are planned for 2010.

Unfortunately, it doesn't sound like the XD auditorium is going to ready for the summer blockbusters, including Iron Man 2 on May 7th.



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