The BigScreen Cinema Guide Now Showing The Marquee Gift Shop Search Help
 
Have an Account? E-Mail Address Passcode
| Register Now
Moraga, CA: Rheem Theatre Closes

Posted on Sunday, April 25th, 2010. Last Updated on Tuesday, May 4th, 2010 1:18 PM by Scott Jentsch

The Rheem Theatre in Moraga, California has closed its doors. An article in the Contra Costa Times states that the theater closed after the owners deemed it as not financially viable:

Residents first rallied for the Rheem last November, when co-owners Jim Sheehan and Tom Peterson said revenue was so low they feared it wouldn't stay open through the holiday season.

Led by Chamber of Commerce President Edy Schwartz, the community then went to work, meeting with the owners to create new events such as matinees specifically for mothers with young children or for seniors. A local high school student rallied her peers through a Facebook group, "Don't Let Rheem Theatre Close."

The support was enough to see the theater into the new year, but ultimately the second wind didn't last. Revenues were still down, Peterson said, and it was hard to compete with the 3-D screens at nearby multiplexes.

Peterson said he and Sheehan also knew any major mechanical breakdown could put them out of business permanently. That breakdown happened April 3, when a lamp in the main projector exploded. Not willing or able to pay $10,000 to replace it, Sheehan and Peterson decided to close the Rheem.

Click the Read link below to view the entire article.

The owners of the Rheem still operate the Orinda Theatre nearby. The article mentions that gift certificates for the Rheem Theatre will be honored at the Orinda Theatre.



Add Your Comments

Reader VoiceReader Comments

No comments found. Be the first and let us know what you think!

Add Your Comments

Warning: Please login
Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.

Please login or register a new account before continuing.


Already Registered?

Log in to retrieve your saved settings.

E-Mail Address:
BigScreen Passcode:

Forget Your Passcode?

Send My Passcode To Me

Not Registered? Create a New Account!

E-Mail Address
In case we need to contact you. A valid E-Mail address is required, profiles with invalid addresses will be removed.
Please Confirm Your E-Mail Address
ZIP Code
This helps us display theaters that are near you.

Our registered members enjoy more features, including:

Basic accounts are free -- sign up today!

Concerned About Privacy?

So are we! We won't sell, trade, or share your personal information with anyone unless required by law. For more information, please read our Privacy Policy.



Home - About Us - Ad Info - Feedback
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service

The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2014, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.

'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.