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|Home: BigScreen Journal - Moraga, CA: Rheem Theatre Closes|
The Rheem Theatre in Moraga, California has closed its doors. An article in the Contra Costa Times states that the theater closed after the owners deemed it as not financially viable:
Residents first rallied for the Rheem last November, when co-owners Jim Sheehan and Tom Peterson said revenue was so low they feared it wouldn't stay open through the holiday season.
Led by Chamber of Commerce President Edy Schwartz, the community then went to work, meeting with the owners to create new events such as matinees specifically for mothers with young children or for seniors. A local high school student rallied her peers through a Facebook group, "Don't Let Rheem Theatre Close."
The support was enough to see the theater into the new year, but ultimately the second wind didn't last. Revenues were still down, Peterson said, and it was hard to compete with the 3-D screens at nearby multiplexes.
Peterson said he and Sheehan also knew any major mechanical breakdown could put them out of business permanently. That breakdown happened April 3, when a lamp in the main projector exploded. Not willing or able to pay $10,000 to replace it, Sheehan and Peterson decided to close the Rheem.
Click the Read link below to view the entire article.
The owners of the Rheem still operate the Orinda Theatre nearby. The article mentions that gift certificates for the Rheem Theatre will be honored at the Orinda Theatre.
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