Remove ads with our VIP Service
- Regal Kendall Village Stadium 16
- AMC Sunset Place 24
South Miami, FL
- Regal E-Walk 13
New York, NY
- Fort Lauderdale, FL: AutoNation IMAX 3D Theater Closed for Renovation - Reopening Scheduled for October 10, 2014 [9/29]
- Sunrise, FL: Frank Theatres - Sunrise 11 Reopens as AMC Sunrise 8 [9/29]
- Springfield, OR: Discount Cinemark Movies 12 Closing [9/26]
- Florence, OR: Florence Cinemas Reopens as City Lights Cinemas [9/26]
- Yuma, AZ: Main Street Cinemas Closed [9/24]
- Pittsburgh, PA: Cinemark North Hills and XD to Open September 19, 2014 [9/17]
- North Haven, CT: Rave Cinemas North Haven 12 to be Replaced by New 14-Screen Cinemark Theater in 2015 [9/12]
- Babylon, NY: Bow Tie Babylon Theater Closed [9/12]
- Birmingham, MI: Palladium 12 Closed [9/9]
- Chula Vista, CA: AMC Chula Vista 10 Now Open [9/8]
Regal Entertainment Group announced this week that their newest RPX "Regal Premium ExperienceSM" will debut at the Regal Kendall Village Stadium 16 in Miami, Florida on Friday, May 28, 2010. The first show will be at 12:01am tonight of Prince of Persia: The Sands of Time.
Regal's first RPX installation was at the Regal E-Walk 13 in New York City, which debuted in time for Iron Man 2 three weeks ago. Read the Journal article for the announcement for more information about that installation. Apparently, Regal is happy with the results they are seeing there:
"Regal Entertainment Group’s first RPX location on 42nd Street in New York exceeded our expectations and impressed moviegoers in Times Square," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "Regal is proud to continue the rollout of RPX at our Kendall theatre which is already an extremely popular location for moviegoers in the Miami market."
According to the press release, the RPX installation at the Kendall Village Stadium 16 is custom-designed for that location and is able to project 2D and RealD 3D images with its dual digital cinema projection equipment onto its 52-foot wide screen. The sound system boats 20,000 watts of power through 80 speaker components, including twenty 18-inch subwoofers.
Regal is marking their RPX shows in the notes field in their showtimes, so you will be able to determine which shows are in the RPX auditorium. A look at their ticket prices today shows that they will be charging between $5-$7 more for RPX shows:
|Matinee||$8.50 / $7.50||$15.50 / $12.50||
$7 (82%) / $5 (67%)
|Evening||$10.50 / $7.50||$15.50 / $12.50||$5 (48% / 67%)|
It's no wonder that Regal is pleased with the results that RPX is getting them, considering the upcharges that they're expecting customers to pay! The New York City location is charging a 42% upcharge, and they've increased it here, presumably because they think the market will handle it.
How does that compare to the nearest big-screen alternative, the IMAX at the AMC Sunset Place 24 in South Miami, just 7 miles away? For a non-3D show, their ticket prices are $16.50/$13.50/$14.50 for adult/child/senior evening tickets, which reflects the $6 IMAX upcharge. 3D shows are an extra $1 on top of that. That means that they are in the same ballpark, and since the Sunset Place IMAX is a mutiplex design, its screen is only slightly larger than the RPX screen at 60-feet wide.
While we welcome additional options for moviegoers to have the best possible experiences they can at movie theaters, we wonder how long audiences will accept the high upcharges that go with them? Perhaps the higher prices will act as a double-edged sword, and cause patrons to demand nothing but the best for their money. For $15.50, the experience better blow me away and leave me with nothing but positive feelings about having spent that kind of money!
Is It Better Than IMAX?
The size of the screen for this RPX installation and the ticket upcharge that comes with it compares so closely to the nearby IMAX screen, one has to wonder what RPX has to offer over IMAX? If IMAX got into so much hot water last summer over their relatively small screens (see Journal Article), isn't this more of the same, but without the IMAX brand?
That issue is explored in a new Journal article - IMAX Getting Competition from Many Directions - But Are the Alternatives Really Better?
What Do You Think?
Have you seen a movie at an RPX screen? Does it compare to watching a movie at the nearby IMAX? We'd love to hear your comments, so please leave your comments below!
Sources: Regal Entertainment Group Press Release, IMAX Corporation web site
Add Your Comments
Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2014, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.