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- Brooklyn, NY: Alamo Drafthouse Cinema - Downtown Brooklyn Opening October 28, 2016 [10/19]
- Kapolei, HI: Luxury Movie Theater Opening at Ka Makana Ali'i on October 21, 2016 [10/17]
- J.K. Rowling Says There Will Be Five "Fantastic Beasts" Movies [10/13]
- Oak Brook, IL: AMC Oakbrook Center 12 Opens [10/13]
- Abingdon, VA: Moonlite Drive-In Theatre Plans Revival [10/10]
- Pikesville, MD: Pikes Theatre Closed [10/9]
- Goodyear, AZ: Harkins Estrella Falls 16 Opening October 13, 2016 [10/4]
- Country Club Hills, IL: Marcus Country Club Hills Cinema To Open October 14, 2016 [10/4]
- New York, NY: iPic Theaters at Fulton Market - South Street Seaport Opens October 7, 2016 [10/4]
- Sparks, NV: Century Sparks and XD Closed [10/3]
Cinemark Holdings, Inc. announced this week that it opened two new "XD" big-screen auditoriums: one each in Lakewood, Colorado and Cypress, Texas. XD is Cinemark's answer to IMAX in that it offers customers a larger screen, bigger sound, and other amenities, in exchange for an additional surcharge on the admission price.
The Century Lakewood Bel Mar 16 in Lakewood, Colorado and the Cinemark 12 Cypress in Cypress, Texas had an auditorium converted to house the wall-to-wall screen and the new sound system. The Lakewood XD installation opened to the public on May 21st, and the Cypress XD screen welcomed its first visitors today, according to the press release from Cinemark. The ticket pricing information at the Cypress, Texas location showed a $3.75 upcharge for an adult to see an evening show in the XD screen versus one of the non-XD screens. Kids and Seniors pay an extra $3.
As is usual, we identify which showtimes are in the XD screens at these theaters. Just go to the showtimes page for either theater (click on the links above or in the sidebar to the right), and you will see a note beneath the showtimes that identifies the shows in the XD auditorium. This information is provided by the theater, so if you don't see it, contact the theater ask them for that information (if enough people ask, they'll remember to include it in their showtimes!).
These installations are the latest in a string of such upgrades for Cinemark. As long as audiences continue to react positively, and Cinemark continues to enjoy upcharges of 45% or more, I think we'll see more XD screens in the future!
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