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- Sarasota, FL: Cobb CineBistro at Westfield Southgate Opening Friday, February 12, 2016 [2/5]
- Silverdale, WA: Regal Silverdale Cinemas 4 Closed [2/4]
- Closter, NJ: Bow Tie Closter Cinemas Closed [2/3]
- San Diego, CA: Reading Cinemas Gaslamp 15 Closed [2/2]
- East Windsor, NJ and Berlin, CT: Carmike Cinemas Acquires Two Former Starplex Cinemas Locations from AMC [2/2]
- Santa Monica, CA: Laemmle's Monica Fourplex Now Open as Laemmle Monica Film Center [2/2]
- Newark, CA: AMC NewPark 12 Now Open [2/2]
- Hawthorne, NY: All Westchester Saw Mill Multiplex Cinemas Closed, Car Dealership Coming [1/29]
- Aptos, CA: Aptos Cinemas Closed January 26, 2016 [1/29]
- AMC Completes Acquisition of Starplex Cinemas - Name Changes Begin [1/21]
Cinemark Holdings, Inc. announced this week that it opened two new "XD" big-screen auditoriums: one each in Lakewood, Colorado and Cypress, Texas. XD is Cinemark's answer to IMAX in that it offers customers a larger screen, bigger sound, and other amenities, in exchange for an additional surcharge on the admission price.
The Century Lakewood Bel Mar 16 in Lakewood, Colorado and the Cinemark 12 Cypress in Cypress, Texas had an auditorium converted to house the wall-to-wall screen and the new sound system. The Lakewood XD installation opened to the public on May 21st, and the Cypress XD screen welcomed its first visitors today, according to the press release from Cinemark. The ticket pricing information at the Cypress, Texas location showed a $3.75 upcharge for an adult to see an evening show in the XD screen versus one of the non-XD screens. Kids and Seniors pay an extra $3.
As is usual, we identify which showtimes are in the XD screens at these theaters. Just go to the showtimes page for either theater (click on the links above or in the sidebar to the right), and you will see a note beneath the showtimes that identifies the shows in the XD auditorium. This information is provided by the theater, so if you don't see it, contact the theater ask them for that information (if enough people ask, they'll remember to include it in their showtimes!).
These installations are the latest in a string of such upgrades for Cinemark. As long as audiences continue to react positively, and Cinemark continues to enjoy upcharges of 45% or more, I think we'll see more XD screens in the future!
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