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- Culver City, CA: Pacific Culver Stadium 12 Closed for Conversion to ArcLight Cinemas Location [3/26]
- Washington, DC: West End Cinema Closing [3/24]
- Casper, WY: Studio City Mesa to Open March 27th, Downton Iris Stadium 8 Closed [3/23]
- Vineyard, UT: Megaplex Theatres - Geneva & IMAX Now Open [3/20]
- Cleveland Heights, OH: Regal Severance Town Center Stadium 14 Closed [3/20]
- Lawrenceville, GA: GTC Town Center Value Cinemas Closed [3/18]
- Queen Creek, AZ: Harkins Queen Creek 14 Opening March 19, 2015 [3/16]
- Los Angeles, CA: 9-Screen Cinemark Playa Vista and XD Now Open [3/13]
- Nicholasville, KY: AmStar 14 - Brannon Crossing to Become Movie Tavern Location in June 2015 [3/12]
- Lewiston, ME: Flagship Cinemas Closed [3/12]
Cinemark Holdings, Inc. announced this week that it opened two new "XD" big-screen auditoriums: one each in Lakewood, Colorado and Cypress, Texas. XD is Cinemark's answer to IMAX in that it offers customers a larger screen, bigger sound, and other amenities, in exchange for an additional surcharge on the admission price.
The Century Lakewood Bel Mar 16 in Lakewood, Colorado and the Cinemark 12 Cypress in Cypress, Texas had an auditorium converted to house the wall-to-wall screen and the new sound system. The Lakewood XD installation opened to the public on May 21st, and the Cypress XD screen welcomed its first visitors today, according to the press release from Cinemark. The ticket pricing information at the Cypress, Texas location showed a $3.75 upcharge for an adult to see an evening show in the XD screen versus one of the non-XD screens. Kids and Seniors pay an extra $3.
As is usual, we identify which showtimes are in the XD screens at these theaters. Just go to the showtimes page for either theater (click on the links above or in the sidebar to the right), and you will see a note beneath the showtimes that identifies the shows in the XD auditorium. This information is provided by the theater, so if you don't see it, contact the theater ask them for that information (if enough people ask, they'll remember to include it in their showtimes!).
These installations are the latest in a string of such upgrades for Cinemark. As long as audiences continue to react positively, and Cinemark continues to enjoy upcharges of 45% or more, I think we'll see more XD screens in the future!
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