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Sioux Falls, SD: Century East at Dawley Farm Opens

Posted on Wednesday, June 30th, 2010 1:53 PM by Scott Jentsch

The 12-screen Century East at Dawley Farm in Sioux Falls, South Dakota opened yesterday, June 29th, 2010, and the Souix Falls Argus Leader has an article about the grand opening:

The 12-screen, 1,900-seat movie theater opened Tuesday for the first time with a full house for an 8 p.m. showing of the vampire thriller "The Twilight Series: Eclipse." A midnight screening of "Twilight," which had been sold out for weeks, followed.

Cinemark's James Meredith said his company saw a high demand for their second theater complex in Sioux Falls. It was a bonus that the theater could open amid the excitement of the popular "Twilight" movie series, he said.

"We knew we wanted to do everything in our power to open up with ("Eclipse") because everyone is so excited," said Meredith, who is vice president for marketing and communications for Cinemark, which also owns the Century Stadium 14 theater on the city's west side.

Generating excitement for Century East, the first theater on the city's east side, hasn't been much of a problem. Movie fans in the area are happy they won't have to drive extra miles to the city's other theaters on the west side. And businesses near Century East are counting on the theater to increase traffic and spending.

Click the Read link below to view the entire article.



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