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The Watertown Daily Times is reporting that the Regal Cinemas Salmon Run Mall 8 in Watertown, New York will close July 30, 2010 in order to be razed as part of the theater's expansion project. The new theater is expected to open in Spring 2011:
"We've done as much as we can without working on the same spot where we are now," said Russell Nunley, vice president for marketing and communications for Regal Entertainment Group, Knoxville.
The new theater adds about 31,000 square feet and will total 51,000 square feet with more than 2,100 seats in a total of 12 auditoriums. The expanded theater will feature digital projection, more RealD 3-D projection systems, digital surround sound, stadium seating, a computerized box office and automated kiosks.
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The next closest movie theater is the Black River Drive In Theatre, about four miles away in Black River.
Regal Entertainment Group has supplied us with additional information about their plans for the renovation.
According to their press release, the new theater will boast digital cinema projection systems, 3D capability using RealD equipment, and stadium seating in each of the 12 auditoriums.
"We are excited to begin construction on Regal Salmon Run Stadium 12. Our moviegoers will enjoy a state-of-the-art entertainment destination with digital projection and stadium seating," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "Salmon Run Mall is a very popular regional retail destination and a convenient location for moviegoers."
Regal Salmon Run Mall Stadium 12 will feature these amenities:
- Digital projection in every auditorium to provide a crystal-clear picture.
- RealD 3D projection systems available for 3D enhanced presentations.
- Digital surround sound completes the true digital cinema experience.
- Stadium seating in every auditorium for an unobstructed view of the screen.
- High-back rocking recliner seats offer extra comfort to each guest.
- Retractable cup holders move out of the way to form seats for two.
- Fully stocked concession stands offer name brand, high quality selections including pizza.
- Computerized box office located indoors to protect patrons from the elements.
- Regal Express kiosks provide fully automated ticket purchasing.
- The industry-leading Regal Crown Club loyalty program rewards frequent moviegoers.
Source: Regal Entertainment Group Press Release
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