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Warner Bros. Pictures announced yesterday that it was pushing the release of its Drew Barrymore/Justin Long romantic comedy Going the Distance one week, to September 3, 2010.
In making the announcement, Dan Fellman, Warner Bros. Pictures President of Domestic Distribution stated:
Moving to the Labor Day weekend not only allows us to take advantage of the long holiday weekend, but gives us some distance from the other female-driven films releasing in August. Additionally, we have an opportunity to build more awareness and word-of-mouth for a movie we believe has strong appeal for a broad audience.
The last-minute move has caught a few theaters off-guard, as some theaters were already offering advance tickets and showtimes for the original release on August 27th. We're expecting that to be cleared up shortly when the theaters have a chance to readjust their booking schedules. Even the official web site is mentioning the earlier release date, so keep that in mind as you're looking around.
Going the Distance stars Drew Barrymore as Erin, whose wry wit and unfiltered frankness charm newly single Garrett (Justin Long) over beer, bar trivia and breakfast the next morning. Their chemistry sparks a full-fledged summer fling, but neither expects it to last once Erin heads home to San Francisco and Garrett stays behind for his job in New York City. But when six weeks of romping through the city inadvertently become meaningful, neither is sure they want it to end. But despite the opposite coasts, the couple just might have found something like love, and with the help of a lot of texting, sexting and late-night phone calls, they might actually go the distance.
For more information, including a cast list, photos from the movie, the trailer, and links to the official web site, and more, please see the Information Page for Going the Distance!
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