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|Home: BigScreen Journal - Special Edition of Avatar Returns to Theaters for Limited Engagement Starting August 27th|
Avatar 3D made a huge impact on audiences and the movie industry in general after it was released in December 2009, and its theatrical run was actually limited by the need to bring new movies that were being released into IMAX and 3D theaters. When it was released on home video in April, it broke records by selling 6.7 million DVD's and Blu-ray discs in the first four days!
So, what do you do when you are a studio with a hot product, and you figure that there is still pent-up demand for that product? If the studio is 20th Century Fox and the movie is Avatar, the answer is to re-release the movie in theaters for a limited time and kick in some extras to attract the fans who just can't get enough of the residents of Pandora!
On August 27, 2010, the movie will be released exclusively in 3D and IMAX theaters for a limited engagement, as Avatar: Special Edition 3D and Avatar Special Edition: An IMAX 3D Experience, respectively. The special edition of the movie will include more than eight minutes of new footage that hasn't been seen before. In the press release, director James Cameron said:
"Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. AVATAR: SPECIAL EDITION will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing it like never before."
Just how long this "limited engagement" will last is probably going to depend on the number of people that attend, but right now, most theaters are showing it as playing for one week only. That means that if you want to see Jake Sully and Neytiri up on the big screen again, make your plans, buy your tickets, and don't assume that you can wait until Labor Day weekend to see it!
Source: 20th Century Fox Press Release
Are you planning to see the Special Edition of Avatar?
If so, what interests you? Do you want to see it again up on the big screen, or is it the extra footage, or both? Did you see the movie the first time around, or will this be your first experience?
If not, why not? Are you sick of the hype, or do you have it on Blu-ray and have watched 27 times since the end of April?
Share your viewpoints by leaving a comment below!
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