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|Home: BigScreen Journal - Dallas, TX: Studio Movie Grill - Addison Closes|
The Studio Movie Grill - Addison in the Dallas, Texas area closed its doors on August 19, 2010, according to a post on the Studio Movie Grill web site.
An article by the Dallas Morning News mentions that the theater could not compete with just five screens:
"To be quite frank, in this competitive landscape, five screens just aren't enough," [Brian Schultz, president of Studio Movie Grill] said Wednesday. The Addison location had five, compared with the eight to 10 each that Studio Movie Grill has in Plano, Dallas and Arlington. The latter two are state-of-the-art venues with large seating capacities.
The decision to close Addison was, for Schultz, not without emotion. "What was fun about that location," he said, "was that it was the first premier movie restaurant that carried first-run movies – in the world. The first. But as we grow, with the latest technology and all those things, it's important that we provide the best customer experience possible."
Schultz paused and said, "This is a big deal for me personally, but you've got to do what you've got to do to keep going." He pointed out that Addison customers won't have to drive far – only six or seven miles – to the Plano or Dallas locations to see the movies the chain offers.
Click the Read link below to view the entire article.
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