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|Home: BigScreen Journal - Appleton, WI: Marcus Theatres to Purchase Regal College Avenue 16|
Marcus Theatres announced that it has agreed to purchase the Regal College Avenue 16 in Appleton, Wisconsin from Regal Cinemas. The 16-screen theater will close Wednesday, September 22, 2010 to install new equipment and will reopen Friday, October 1 as a Marcus Theatres location.
"We are pleased to add the College Avenue 16 to our Marcus Theatres circuit," said Bruce J. Olson, president of Marcus Theatres.
"Marcus Theatres has been a strong community partner in the Appleton area for many years with our Hollywood Cinema and Funset Boulevard on the west side of the city. We know moviegoers who attend the College Avenue 16 Cinema will also enjoy the high-quality services and exceptional experience our theatres provide to our guests. Marcus Theatres has been in the motion picture exhibition business for 75 years and we look forward to continuing to bring the latest pictures and entertainment to movie-goers in all of our markets throughout the Midwest."
The theater will likely have a new name when it re-opens and it would be no surprise to see some evidence of the Marcus marquee at the entrance.
Not counting this acquisition, the Marcus Corporation currently owns and/or operates 53 movie theaters in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota, and Ohio. Their press release states that they are the sixth-largest movie theater chain in the country. According to our records, Regal Cinemas owns and/or operates 546 locations across the United States, but the Appleton location was its only one in Wisconsin.
Source: Marcus Corporation Press Release
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