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Regal Cinemas Adding RPX Screens in Atlanta, Boston, and Greenville

Posted on Wednesday, September 22nd, 2010 3:17 PM by Scott Jentsch

Regal's RPX: Regal Premium Experience at the E-Walk 13 in New York CityRegal Entertainment Group announced yesterday that they are expanding to their roster of their big-screen concept Regal Premium Experience (RPX) screens in the Atlanta, Georgia, Boston, Massachussetts, and Greenville, South Carolina markets.

According to the press release issued yesterday, construction is underway at the Regal Town Center Stadium 16 in Kennesaw, Georgia, the Regal Fenway 13 in Boston, Massachusetts, and the Regal Hollywood 20 in Greenville, South Carolina. The new installations join two current RPX offerings in New York City and in Miami, Florida.

"The first two RPX locations in New York City and Miami have been extremely successful. The Regal Premium Experience exceeded our expectations and impressed moviegoers in both locations," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "These three new RPX locations are each individually designed and tailored by our technicians to deliver an amazing experience both on the giant screen and through the high-powered custom-designed audio system."

Given that the Miami location is charging between 48% - 82% more for tickets to RPX shows, one can see why Regal would want to expand this concept to more locations!

In each location, an existing auditorium is being converted, and the press release mentions that construction should be complete in time for the holiday movie season (which typically starts just before Thanksgiving).

Source: Regal Entertainment Group Press Release



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