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|Home: BigScreen Journal - IMAX and Cobb Theatres Sign Deal for 4 IMAX Theaters|
IMAX Corporation and Cobb Theatres announced yesterday that they have reached a deal that will bring four new IMAX theaters to Alabama and Florida. The first location is scheduled to open in Lakeland, Florida in November 2010, an unspecified location in South Florida in February 2011, Tuscaloosa, Alabama in March 2011, and Merritt Island, Florida in April 2011.
"During the past few years it has become very evident that when a big movie opens, people want to experience it in IMAX," said Robert Cobb, CEO of Cobb Theaters. "The IMAX brand is synonymous with the best movie presentations in 2D and 3D, and these four locations will enable us to offer more premium content to our customers. The favorable economics and program flexibility of IMAX's digital projection system, and the strong recognition and appeal of the IMAX brand makes this relationship a perfect fit for our business."
The new theaters will feature IMAX's digital projection system, which uses dual projectors to fill the large IMAX screen. They will be able to show both 2D and 3D IMAX presentations.
Cobb Theatres currently operates 17 theaters across the country. Some locations feature Cobb's CineBistro concept, which offers in-theater dining to guests in a premium experience.
Source: IMAX Press Release
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