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|Home: BigScreen Journal - Cinemark Launches XD Auditoriums in California, Nevada, and Texas|
Cinemark Holdings, Inc., which does business under the brands of Cinemark, Century Theatres, CinéArts, and Tinseltown, announced earlier this month that it has opened three more of its big-screen concept XD auditoriums in California, Nevada, and Texas.
The new XD-equipped locations include the Century 20 Great Mall in Milpitas, California, the Century Sparks 14 in Sparks, Nevada, and the Cinemark Hollywood USA - College Station in College Station, Texas. All three opened to the public on October 8, 2010.
“Our guests across the country rave about the Cinemark XD experience,” comments Alan Stock, Cinemark’s Chief Executive Officer. “The Milpitas location is the fifth XD auditorium to open in Northern California, while the XD auditoriums in our Sparks and College Station locations are the first in those markets.”
The Cinemark XD entertainment environment features large, wall-to-wall and ceiling-to-floor screens, a custom JBL sound system, and Digital Cinema Projection, which is capable of both 2D and RealD 3D presentations.
Along with the upgraded screen, sound system, and projection system, you also get to pay an upgraded price. The Milpitas location, for example, takes an evening adult ticket from $10.50 up to $14.00 when watching a movie in the XD auditorium. Whether that 33% upcharge is worth it is up to each viewer, but one would hope that the presentation is absolutely stunning in order to justify spending the extra money!
According to the press release, these additions bring the total number of XD screens to 26 in fourteen states, including Alaska, Arizona, California, Colorado, Florida, Illinois, Iowa, Maryland, New Mexico, Nevada, Ohio, Pennsylvania, Texas, and Utah.
To find out which movies are playing in the XD auditorium at each location, just click on the link for the theater above and look for the "XD" notation in the text beneath the showtimes.
Source: Cinemark Press Release
The XD expansion has yet to reach our area, so we have yet to experience this ourselves, but we welcome any enhancement to movie theaters that improves the moviegoing experience. Please let others know what you thought of the experience by leaving your comments below!
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