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Cinemark Holdings, Inc. announced last week that they are planning to open a new movie theater in Frisco, Texas in December 2010. Back in March, we reported that Cinemark reached an agreement with a development company for a 12-screen location in Frisco Square, scheduled to open later this year.
The press release from Cinemark says that the new facility will be using their "Cinemark NextGen" movie theater design concept to guide the construction and design of the new theater. This concept "will offer the newest technology, cutting edge amenities and customer-preferred options all under one roof."
"At Cinemark, our main focus is to create the best movie-going experience possible for our customers," comments Alan Stock, Cinemark's Chief Executive Officer. "The new Cinemark NextGen theatres represent the next generation in cinema. We have designed an entertainment environment that offers technologically advanced amenities and a movie-watching experience that simply cannot be duplicated."
Every auditorium will feature wall-to-wall screens, a custom JBL sound system, and Digital Cinema Projection capable of both 2D and RealD 3D presentations. One of the auditoriums will be one of their XD (Extreme Digital Experience) configurations, which presumably will build upon the level of equipment in the non-XD auditoriums and kick it up a notch or two.
The new theater will be approximately five miles away from the next closest movie theater, the AMC Stonebriar 24.
Cinemark operates nearly 300 locations in North America under the brands Cinemark, Century Theatres, CinéArts, and Tinseltown.
Source: Cinemark Press Release
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