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|Home: BigScreen Journal - West Orange, NJ: AMC Essex Green Re-Opens and Adds In-Theater Dining Options|
The AMC Essex Green Cinema in West Orange, New Jersey closed for renovations back in September (read the Journal article), and re-opened on November 17, 2010 with new in-theater dining options for its guests.
“We are excited to present AMC Essex Green 9 as one of our flagship AMC Dine-In Theatres,” said Gerry Lopez, chief executive officer and president, AMC. “This concept showcases the options we provide our guests. It’s one example of how AMC embraces consumer trends and takes a proprietary approach to food and beverage service at the concession stand and inside our auditoriums.”
The theater now offers two meal-with-your-movie options, as well as a bar and lounge:
Cinema Suites® - Four auditoriums will feature:
Fork & Screen® - Five auditoriums will offer:
An adult will pay $10 for a movie ticket plus a $10 "experience charge" in the Fork & Screen auditoriums, and a $15 upcharge in the Cinema Suites. The experience charge is then applied to meal purchases in the auditorium.
Source: AMC Entertainment Press Release
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