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West Orange, NJ: AMC Essex Green Re-Opens and Adds In-Theater Dining Options

Posted on Monday, December 13, 2010


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The AMC Essex Green Cinema in West Orange, New Jersey closed for renovations back in September (read the Journal article), and re-opened on November 17, 2010 with new in-theater dining options for its guests.

“We are excited to present AMC Essex Green 9 as one of our flagship AMC Dine-In Theatres,” said Gerry Lopez, chief executive officer and president, AMC. “This concept showcases the options we provide our guests. It’s one example of how AMC embraces consumer trends and takes a proprietary approach to food and beverage service at the concession stand and inside our auditoriums.”

The theater now offers two meal-with-your-movie options, as well as a bar and lounge:

Cinema Suites® - Four auditoriums will feature:

  • Premium, upscale in-theatre dining
  • Reserved seating in luxury recliners
  • Up to nine feet of row spacing
  • Extensive menu including Cinema Suites specialties such as Bleu Cheese Chips, Blackened Salmon and Lobster Ravioli served on unique swivel tables via seat-side service
  • Cinema Suites guests must be at least 21 years old

Fork & Screen® - Five auditoriums will offer:

  • Casual, in-theatre dining
  • Upgraded, comfortable reserved seating
  • Table-top dining
  • An extensive menu including Crab Rangoon Dip, Thai Coconut Chicken Tenders and Chocolate Loving Spoon Cake served via seat-side service
  • Fork & Screen guests must be at least 18 years old unless accompanied by a parent or guardian (at least 21)

MacGuffins®

  • A full-service bar and lounge area inside AMC Essex Green 9
  • Named after a term coined by famed filmmaker Alfred Hitchcock
  • Features a variety of beer, wine, cocktails and a selection of appetizers and desserts
  • MacGuffins guests must be at least 18 years old; minors accompanied by a parent or guardian (at least 21) are welcome

An adult will pay $10 for a movie ticket plus a $10 "experience charge" in the Fork & Screen auditoriums, and a $15 upcharge in the Cinema Suites. The experience charge is then applied to meal purchases in the auditorium.

Source: AMC Entertainment Press Release



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