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Carmike Cinemas announced last week that they intend to build a 12-screen, 2330-seat movie theater in the Upland Square Shopping Center in West Pottsgrove Township near Pottstown, Pennsylvania. The theater is slated to be open by the end of 2011, and will feature one of Carmike's big-screen concept "The BigD Digital Experience" auditoriums.
Carmike President and CEO David Passman stated, “Carmike Cinemas is delighted to be expanding in this market. We have found a partner who has the ability to build a new state-of-the-art entertainment complex for The Upland Square Shopping Center. In addition to the best possible moviegoing experience for the community, Carmike’s use of DIGITAL technology will also enable us to show live and recorded sporting events and concerts, with most being shown in Real-D 3-D.”
“The BIG-D” is a totally re-designed premium auditorium that includes a wall-to-wall screen measuring 78 feet wide and over three stories tall, the latest in 7.1 DIGITAL surround sound and DIGITAL projection for both 2-D and 3-D features. In technical terms, Carmike’s BIG-D DIGITAL experience is powered by a cutting-edge Christie Brilliant 3-D flash projector. Images are projected onto the colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 8 discrete channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers.
Carmike Cinemas has 240 locations across the United States, and it focuses on small to mid-sized communities with populations less than 100,000.
When it opens, the new theater will compete with seven other theaters within about 15 miles of its location, including the Carmike Coventry 8 just three miles down the road.
Source: Carmike Cinemas Press Release
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