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Regal Looking to Double 3D Installations with New RealD Agreement

Posted on Sunday, January 30th, 2011 10:37 AM by Scott Jentsch

Regal Entertainment Group LogoRegal Entertainment Group and 3D equipment supplier RealD have come to an agreement that will double the number of 3D installations in Regal locations, according to a press release issued by RealD on January 27, 2011. There is no timeframe mentioned, but this agreement will bring to 3,000 the number of screens capable of making people wear funny glasses to watch movies.

“We continue to see high demand from moviegoers for RealD’s premium 3D viewing experience and to meet that demand Regal expects to 3D-enable approximately 40% of its screens as part of its ongoing nationwide digital rollout,” said Amy Miles, CEO of Regal Entertainment Group. “Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format.”

“Regal is the largest theatre circuit in the United States and their expanding up to 3,000 RealD 3D-enabled screens shows an unwavering commitment to 3D and an acknowledgement of the premium entertainment experience RealD delivers,” said Michael V. Lewis, Chairman and CEO of RealD Inc. “Demand for 3D continues to rise with Hollywood releasing 22 3D films in 2010 and approximately 35 3D films currently slated for release in 2011.”

Is this new agreement a sign of a strong 3D future, or is it just a matter of capitalizing on the current popularity? Time will tell, but this announcement is good news for those that want to see their movies in three dimensions.

RealD is one of the leading companies in the 3D industry. According to the press release, they have their equipment installed in 9,300 auditoriums worldwide as of September 2010. Regal Entertainment Group is the largest movie theater chain in the United States, with 6,698 screens in 539 locations in 37 states and the District of Columbia under the brands of Regal Cinemas, United Artists Theatres and Edwards Theatres.

Source: RealD Press Release. Thanks to reader Ron H. for sending us this news!



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