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- Sacramento, CA: Century Arden 14 and XD Opens on Site of Former Century Stadium 14 [12/1]
- West Dundee, IL: Cinemark Spring Hill Mall and XD to Open December 15, 2016 [11/30]
- Chandler, AZ: Alamo Drafthouse Cinema - Chandler Opens December 2, 2016 [11/30]
- Oak Creek, WI: Marcus Value Cinema - Oak Creek Being Sold to Church [11/30]
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- Flagstaff, AZ: Harkins Flagstaff 16 Opens, Harkins Flagstaff 11 Closes [11/18]
James Cameron is aiming to improve the 3D viewing experience for Avatar 2 3D, according to an article in The Hollywood Reporter:
Even though many agree that [Avatar 3D] raised the bar on 3D technology, the filmmaker told the Wall Street Journal he's not satisfied.
“For Avatar 2, what I’m most interested in is getting theaters to up their light level,” Cameron said. “And we want to shoot the movie at 48 or maybe even 60 frames a second, and display it at that speed, which will eliminate a lot of the motion artifacts that I think are causing some people problems.”
Cameron said he hopes to eliminate complaints from moviegoers "about feeling sick."
"I think it’s because the image is strobing,” the director said. “That’s a function of the 24-frame rate, which has actually got nothing to do with 3D. It’s just made more apparent because the 3D is otherwise such an enhanced, realistic image, that all of a sudden you’re aware of this funky strobing which you weren’t aware of.”
We welcome the idea of improved moviegoing experiences, and it's going to take industry leaders like Cameron to make changes happen. Previous attempts at eliminating the 24 frames per second rate were hampered by the technical challenges and costs of upgrading film-based equipment to support them. Now that the exhibition industry is embracing digital cinema projection (most 3D presentations are done with digital cinema, but film-based 3D is also available), perhaps the time has finally come for the slow 24fps framerates to be upgraded.
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