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|Home: BigScreen Journal - Broomfield, CO: AMC Flatiron Crossing 14 Gains ETX Auditorium|
AMC Theatres announced this week that the AMC Flatiron Crossing 14 in Broomfield, Colorado is now offering its customers its big-screen concept called ETX (Enhanced Theater Experience). Broomfield is located between Denver and Boulder.
ETX is billed by AMC in the press release announcement as:
ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. Specifically, the digital projection system produces images at a higher resolution than HD and there are nearly twice as many audio channels compared to typical auditoriums. As a result of this improved experience, guests will not simply watch a movie. They will live it in ETX.
This introduction is the latest of a series by AMC throughout North America since last March, when it opened its first ETX screens in Los Angeles, California, at the AMC Burbank 16 and AMC Century City 15. The Flatiron Crossing installation is the twelfth to open, and two more are scheduled to open soon at AMC Tysons Corner 16 in McLean, Virginia (Washington D.C. area) and AMC 30 At The Block Orange, California.
You can find out which movies are playing in the new ETX screen by visiting the Showtimes page for the AMC Flatiron Crossing 14. Look for the "ETX" notation in the text below the showtimes.
Source: AMC Entertainment, Inc. Press Release
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