ConAgra Foods announced this week that it is introducing a new concept in packaging for its Orville Redenbacher microwave popcorn brand. The "Pop Up Bowl" is being billed by the company as "the first bag-to-bowl design for Orville Redenbacher’s popcorn, pops into a ready-to-serve, free-standing bowl..."

The Pop Up Bowl retails for $2.99 for a 3-pk and $4.49 for a 6-pk and is available now at grocery and mass retailers nationwide. It is available in five flavors, with Butter, Movie Theater Butter and SmartPop! varieties available now, and Kettle Korn and Ultimate Butter flavors coming in June.

Click the Read link below to "pop" over to the Orville Redenbacher web site for the new product!

Have You Tried This New Product?

If so, what did you think? If not, do you think it has promise, or is it just another fad that won't stand the test of time? Do you consider microwave popcorn sacrilige, and they can only have your Stir Crazy popper when they pry it out of your cold dead hands?

Let us know what you think by leaving your comments below!

Source: ConAgra Foods Press Release