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AMC Theatres Now Offering "Smart MovieSnacks"

Posted on Wednesday, April 27th, 2011 1:43 PM by Scott Jentsch

AMC Smart MovieSnacksEarlier this month, AMC Theatres introduced an alternative to the usual soda and popcorn choices at the concession counter with something approaching a more healthy choice, which they are calling "AMC Smart MovieSnacks." This package will include Chiquita Fruit Chips, a 20-oz. Dasani water, an Odwalla Bar Chocolate Chip Trail Mix and PopCorners popped corn chips.

AMC Smart MovieSnacks will cost $7 and are available at all AMC Theatres in the United States. The items are not available separately, but the Dasani water can be substituted with a 20 oz. Diet Coke or Coke Zero instead.

"At AMC, we are all about giving our guests choices – in the type and format of entertainment they watch and the food and beverages they consume," said George Patterson, senior vice president of food and beverage at AMC. "We know there are occasions – and dietary reasons – when guests want more options beyond traditional concession fare. AMC Smart MovieSnacks is an innovative way to provide guests a variety of quality branded products in a convenient bundle. We think they will love it."

According to the press release, the Chiquita Fruit Chips are 100% real fruit, the PopCorners are "chip-like corn snacks that are air-popped with real corn and all natural ingredients," and the Odwalla Bar Chocolate Chip Trail Mix consists of chocolate chips, rolled oats, peanuts, raisins, coconut, sunflower seeds and Vitamins A, C, E, plus folic acid and calcium.

The variety of items in this package, and the fact that it is packaged together nicely should make it appealing to kids as well as adults. The price is certainly attractive compared to what a small soda and popcorn is going to set you back at most movie theaters.

Have You Tried AMC Smart MovieSnacks?

Let us know what you think by leaving your comments below!

Source: AMC Entertainment Press Release



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