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|Home: BigScreen Journal - Bluffton, SC: Sea Turtle Cinemas Acquired by Cinemark|
The Sea Turtle Cinemas in Bluffton, South Carolina has been acquired by Cinemark Holdings, Inc., which does business under the brands of Cinemark, Century Theatres, CineArts, and Tinseltown. According to the press release issued yesterday by Cinemark, the acquisition will be complete on Thursday, May 5, 2011.
“At Cinemark, our main focus is to create the best movie-going experience possible for our customers,” states James Meredith, Vice President of Marketing for Cinemark USA, Inc. “We are excited that the Bluffton theatre will become part of the Cinemark family. Our plan is to implement a seamless transition and we are not planning to experience any interruption in business. As was the case with the previous management team, Cinemark will continue to operate the theatre at a very high level and our number one focus will continue to be our customers.”
Cinemark is planning on some upgrades for the theater, including a conversion to Digital Cinema Projection systems by the end of May as well as some new pricing options. Seniors 62 and older will enjoy discounted admission on Mondays and an "Early Bird" program will offer a discounted rate for the first showtime each day.
Cinemark owns and/or operates 430 locations in 39 U.S. states, Brazil, Mexico, and other Latin American countries as of December 31, 2010. (View a list of all the locations in the United States) Besides this new purchase in Bluffton, there are two other locations in South Carolina, the Cinemark at Myrtle Beach and Cinemark Movies 8 - Summerville.
Source: Cinemark Press Release
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