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|Home: BigScreen Journal - Saco, ME: Saco Drive-in to be Operated by University of Southern Maine Marketing Students|
The Portland Press Herald has an article about three Marketing students from the University of Southern Maine that will be operating the Saco Drive-in in Saco, Maine this year:
A passing glimpse of a "for lease" sign at the Saco Drive-In has turned into a summer-long business project for three marketing students at the University of Southern Maine.
Juniors Ry Russell of Scarborough, Patric Brophy of Farmington and Tyler Wells of Holden, Mass., will run the Saco Drive-In for its 72nd season, which will start Memorial Day weekend.
The drive-in, which can hold about 500 cars, opened in 1939. It's believed to be the oldest drive-in in Maine and, possibly, the second-oldest in the country that's still in business.
Its three new operators got their idea in February, when Russell's father noticed the sign and told him about it. Russell called the next day.
"What started as a little inquiry to the owners of the drive-in took off, and it's been a phenomenal process so far," he said.
The Roberge family, which has owned the drive-in since the mid-1980s, has handled operations for more than a decade. The Roberges have been trying to lease it for two years.
"The only reason we want to lease it is because we're getting older. We're getting close to retirement," Pat Roberge said.
Unable to find someone to operate it, she ran the drive-in last summer.
Click the Read link below to view the full article.
The three have set up a Facebook page for the theater, and promise that they will reduce the admission to $10 if they can get 5,000 fans before opening day, May 27, 2011.
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