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|Home: BigScreen Journal - Keokuk, IA: AMC Plaza 3 Closes|
The AMC Plaza 3 in Keokuk, Iowa closed on Sunday, November 28, 2010. AMC Entertainment decided not to renew the lease on the theater that it purchased as part of a larger deal with Kerasotes (read the Journal article about that announcement).
The Daily Gate City published an article on November 9, 2010 when the closing was announced
“Sunday, Nov. 28, will be our last operating day,” said AMC Plaza 3 general manager Cindy Schmid, who has worked at the theater for 39 years.
Schmid was notified Friday by AMC Entertainment that the three-screen theater will be closed at the end of this month. AMC Entertainment bought the theater from Kerasotes Theatres about six months ago.
“AMC continually upgrades the quality of our theatre circuit by adding new screens and by disposing of older screens through closures and sales. We do, however, look at our theatres on an individual basis,” said AMC Entertainment spokesperson Justin Scott. “Unfortunately, the AMC Plaza 3 has been identified as a theatre that no longer competes effectively in the marketplace and will close at the end of business on Nov. 28.”
Another article was published on November 29, 2010 about the closing of the theater:
The screens at Plaza Cinema in River City Mall, Keokuk, went dark for the last time Sunday evening. Theater seats will remain empty and the popcorn machine will stay silent unless a new operator steps in to manage the three-screen theater.
Cindy Schmid, who has managed the theater since 1971, said attendance on the last day of business was normal for a Sunday after a holiday. But there was “a lot of sadness” on the job.
“I had some pretty sad employees that had trouble getting through yesterday,” Schmid said.
Past theater employees stopped by to share photographs and memories with their former boss. Many of them were in high school at the time they worked there.
Moviegoers in the area will need to travel to one of the five theaters nearby, but the closest one is almost 30 miles away in West Burlington, Iowa.
The River City Mall's owners are looking for a new operator for the theater, which opened in the late 1960's as a single-screen theater that was later converted into a three-screen location.
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