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Movie Poster Designer Bill Gold Profiled

Posted on Thursday, May 19th, 2011 11:24 AM by Scott Jentsch

Movie Poster for Casablanca, designed by Bill GoldThe Hollywood Reporter has a story about poster designer Bill Gold, the man behind iconic posters for movies like Casablanca, The Wild Bunch, My Fair Lady, and many others. Gold, 90, is now retired but his images live on, and make many recent movie posters pale by comparison.

From the article:

“Gold approached every single movie as a chance to advance the storytelling,” says Michael Bierut, a partner in the New York design firm Pentagram and graphic design critic. “A static image, in theory, can’t possibly have the same power as a 90-minute film, yet he could somehow encapsulate the adventure you are going to have in 90 minutes.”
 
Design critic and historian Steven Heller says he found it surprising how many posters Gold did that were instantly recognizable: “I was impressed by how many of them, even with the strictures and structures of the movie business, are what I consider really effective and powerful designs.”

Click the Read link below to view the full article as well as a photo gallery of over a dozen posters created during his 60-year career.



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